About the book
Leo Burnett creative director Jay Conrad Levinson wrote his marketing manual for small-business owners and other entrepreneurs. Taking its name from the unconventional tactics of guerrilla warfare, the book offers hundreds of practical ideas for finding clients, winning repeat customers and earning referrals. Revised editions add strategies for internet marketing, podcasting and automated programs for targeting prospects, along with cooperative fusion marketing with other businesses and lessons on managing freelancers and telecommuters. Levinson's book is credited with popularizing the term guerrilla marketing, now used for promotions that rely on surprise or unconventional methods.
StarterStory founder Pat Walls called it one of the best marketing books around and ahead of its time. Trail Running Academy founder Robert Hajnal counts it among the most useful guides when he builds something from scratch.
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This book has 3 recommendations
Recommended by Bogdana Butnar (Head of Strategy/Poke)
Robert Hajnal (Founder/Trail Running Academy)
When I want to build something from 0 to 1, I’ll read books that help me brush my idea. I think that Jay Conrad's Guerrilla Marketing and Gary Vaynerchuk's videos were the best tips that helped me.
Pat Walls (Founder/StarterStory)
One of the best marketing books out there, and looking back - it was way before it's time.
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