Hey, Whipple, Squeeze This
The Classic Guide to Creating Great Ads
About the book
Luke Sullivan and Edward Boches offer a guide to making advertising that gets noticed by consumers who have seen it all. The text follows a creative career from starting out and finding work to building campaigns that succeed, and it stresses the worth of authenticity, simplicity, storytelling and conflict. It explains how to carry brand stories and brand experiences across online and social channels as well as television, radio, print and outdoor ads, how to dodge the kill shots that can sink a campaign, how to protect good work and how to succeed without selling out. The fifth edition added material on digital skills for ad students, copywriters and young creatives.
HubSpot senior marketing manager Irina Nica said it taught her how to think when she writes and how to become the voice of a product, and eventually her own. Bogdana Butnar, head of strategy at Poke, put it on her Ultimate Books to Read list of essential advertising books.
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This book has 2 recommendations
Recommended by Bogdana Butnar (Head of Strategy/Poke)
Irina Nica (Senior Marketing Manager/HubSpot)
This book taught me how to think when I write. It also taught me how to be the voice of a product (or a person) in writing and, ultimately, how to build my own voice.
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