About the book
Marketer Seth Godin argues that workplaces once had two teams, management and labor, and now have a third: the linchpins. These are people who work out what to do when there is no rule book, who delight and challenge customers and colleagues, and who treat each day's work as a kind of art. Godin, author of Tribes and The Dip, turns here to the individual and points to the resistance that holds people back. His examples include Keith Johnson, who searches flea markets to stock Anthropologie stores, and designer Jason Zimdars, hired at 37signals without a résumé. Godin holds that anyone can make a real difference within their own organization.
Serial entrepreneur Armina Sirbu calls it her favorite book and rereads parts of it when she needs a jump-start, and author and photographer Vincent Pugliese said it had an immediate effect on his life.
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This book has 6 recommendations
Recommended by Bogdana Butnar (Head of Strategy/Poke)
Andra Zaharia (Freelance Content Marketer/The Content Habit)
While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read anything by Seth Godin (Linchpin in particular).
Bernard Tan (Founder/ReCactus)
Now that I look at the books listed, they seem to carry an existential theme. I guess I like to understand humanity and human behaviour ultimately to better understand myself. I find reading a means to connect with people who may have lived before my time, or in a distant country, that I may never have had the chance to connect with in real life. As three-dimensional humans, we are all made up of so many faces and emotional layers that we find it hard to dissect them all, and when we find writers who can explain these thought processes in a way that’s tangible and digestible, there’s this incredibly comforting eureka moment of feeling understood.
Marc Montagne (Co-Founder/Toolwatch.io)
The corporate world is a crazy world to navigate, this book helps a lot, especially if you are starting a career.
Vincent Pugliese (Author & Professional Photographer)
Linchpin by Seth Godin, The Total Money Makeover by Dave Ramsey, and Rich Dad, Poor Dad had immediate effects on my life.
Armina Sirbu (Serial Entrepreneur)
My favorite book is Linchpin by Seth Godin. I think it's business, but it can very well be non-business as well because it's so much about life. I re-read fragments from time to time to get a jump-start when I need it.
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Bogdana Butnar, Andra Zaharia, Bernard Tan, Marc Montagne, Vincent Pugliese, Armina Sirbu
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Often recommended alongside
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss (2 shared recommenders)
- The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (2 shared recommenders)
- Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon (2 shared recommenders)
- Blink: The Power of Thinking Without Thinking by Malcolm Gladwell (2 shared recommenders)
- The Picture of Dorian Grey by Oscar Wilde (2 shared recommenders)
Appears in collections
Sources
- Bogdana Butnar - The Ultimate Books to Read List
- Andra Zaharia - A Content Marketer's Reading List & Lessons Learned
- Bernard Tan, Founder of ReCactus, Explains How Reading Connects Him to People Who Lived Before His Time
- Marc Montagne, Co-Founder of Toolwatch.io, Tells Us How to Choose the Best Books to Read
- The Books that Helped Vincent Pugliese, Author & Professional Photographer, Turn from Employee to Business Owner
- Armina Sirbu, Serial Entrepreneur, on How Reading Is a ''Virus'' that Gives Courage & Solves Problems