Books Recommended by Andra Zaharia

I am currently reading The Seven Habits of Highly Effective People and I’ve already experienced subtle changes in mindset that can help me do more with the resources I have, so I’m closely following my goal. This book is a revelation! I’ve seen it be recommended so many times that I was almost sure it couldn’t possibly live up to the hype. Contrary to my expectations, it did and quite brilliantly.

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] ReWork.

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Lean In.

'While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Predictably Irrational.

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Trust Me, I'm Lying.

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Steal Like An Artist.

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read anything by Seth Godin (Linchpin in particular).

I’ve gone through quite a few experiences brought on or shaped by what I’ve learned from books. A particularly unexpected one happened in college when our public relations teacher asked us to read a book called The Structure of Scientific Revolutions by Thomas Kuhn. As a humanities student, you can imagine that I wasn’t thrilled I’d have to read a book on science, but what followed blew my mind at the time. In the book, Kuhn argues that human knowledge does not accumulate incrementally, but increases in leaps, through paradigm shifts which are brought on by crises and scientific revolutions. This was one of the first books that prompted me to think about how I want to evolve in the context of all the fast-paced changes happening around me.

I’ve gone through quite a few experiences brought on or shaped by what I’ve learned from books. [...] a more frivolous example is The Life-Changing Magic of Tidying. I read this one when moving apartments a few years ago and it made me throw or give away ⅓ of my stuff. The result: freeing up space, both physical and mental, and acquiring some home organizing skills that have stuck with me ever since. My home is tidier and my mind is clearer because of this book.

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Lateral Thinking.

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Finite and Infinite Games.

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Thrive.

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Create or Hate.

A book that taught me deeply about understanding and managing my emotions, as well as others’, is Healing Emotions: Conversations with the Dalai Lama on Mindfulness, Emotions, and Health by Daniel Goleman. The book is a record of a series of encounters that the Dalai Lama had with acclaimed Western psychologists, physicians, and other specialists. Their purpose was to explore the mind-body connection and how one can heal the other. This book is just one of an entire series and one of my goals is to read them all!

I’ve gone through quite a few experiences brought on or shaped by what I’ve learned from books. [...] Another example is If Only I’d Listen To Myself: Resolving The Conflicts That Sabotage Our Lives. I read it in a moment in my life when my closest personal relationships were going through a crisis and I was trying to figure out what I really wanted from myself and others. This book forced me to step outside my own mind and see myself as a stranger, so I could better separate between what was real and my interpretations of it. It helped me cultivate my empathy towards others, but myself as well. Mind you, it’s not an easy read and it takes a lot of emotional labor to get the most out of it.

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] The Shallows.