Horse Sense: The Key to Success Is Finding a Horse to Ride
By Al Ries, Jack Trout
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This book has 1 recommendation
Christopher Lochhead (Host/Legends and Losers Podcast)
Question: What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path.
- “Zen and the Art of Making a Living: A Practical Guide to Creative Career Design” By Laurence Boldt
- “Horse Sense: The Key to Success Is Finding a Horse to Ride” by Al Ries and Jack Trout
- “What They Don't Teach You at Harvard Business School” by Mark McCormack
In "Horse Sense", the authors convert their marketing principles into personal principles and pitch their book at a wide range of general readers who want to succeed - whether in their careers or in their personal lives. Many people assume that success in life involves "trying harder". Nothing is further from the truth. The most successful people are those who "find a horse to ride": the one idea, the one company, the one thing, or even the one person that can propel them to the top. How to go about finding the "horse" is the subject of this book.
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- Christopher Lochhead, Host of Legends and Losers Podcast, Shares the Reading List That Shaped His Youth & Career