Books Recommended by Lamont Goldstein

I am a small service business entrepreneur of over a decade and a half. Having survived the recent recession without layoffs and mostly staying in the black, I considered myself lucky and well-skilled in great customer service and business sense. It was not until this year that I came to the realization that our homespun clip art logo and poor branding had been holding back our growth since the day we opened our business. A survey revealed that 45 percent of people in our rural town who had not used our services did not know who we were.

Our new truck wrap design was turning into extreme frustration, and I saw our logo, which I thought was unique, on a bail bonds company! Talk about an eye opener! Building a Big Small Business Brand, is invaluable to new and seasoned entrepreneurs alike. The proven concept of building a brand around a memorable, unique logo especially in small business is priceless. My only regret is waiting for 16 years before being educated by Dan and his book. This is a must-read for potential and existing small business owners. I just hope my competitors don t get wind of this.