Books Recommended by Lori Cheek

As an avid guerrilla and creative startup marketer/ tech startup founder, my favorite business book is The Purple Cow by Seth Godin. It’s all about standing out from the masses and transforming your business by being remarkable. One of my favorite quotes out of this book: "You must design a product that is remarkable enough to attract the early adopters – but is flexible enough and attractive enough that those adopters will have an easy time spreading the idea.”