Purple Cow

I have 2 books that resonate with me and my work. The first one is a book written by Rick Warren called “The Purpose-Driven Life” and the second one is “Purple Cow” by Seth Godin. These are the books that I can read over and over again, because they always remind me what’s my purpose in this life, in my daily job and what I can do with my projects and work to create a purple cow effect. And guess what? I don’t have the “Purple Cow” book but I’ve read it several times on my laptop or on my smartphone (yeah). But in the future I want to buy it and make it my own by taking my personal notes on it (outlined, writing my ideas). [...] Start with “Purple Cow” from Seth Godin if you want to do something different in your industry. Then subscribe to his newsletter and read everything he publishes on his blog.

If you are going into advertising and marketing, remember that you want to make an impact in the world and not just be another mediocre brand.

When asked about the books that had the biggest impact on her, Catherine replied: "Inspirational Leadership / Purple Cow as I can take these concepts and implement for our training, I love Tom O’Toole for customer service and Richard Branson for teams."

Question: What’s your favorite book and why?

Answer: [...] Purple Cow by Seth Godin.

As an avid guerrilla and creative startup marketer/ tech startup founder, my favorite business book is The Purple Cow by Seth Godin. It’s all about standing out from the masses and transforming your business by being remarkable. One of my favorite quotes out of this book: "You must design a product that is remarkable enough to attract the early adopters – but is flexible enough and attractive enough that those adopters will have an easy time spreading the idea.”

I am currently reading Purple Cow by Seth Godin. I find it fascinating. I realize what I have done wrong in the past, mistakes that I made. It makes me entirely rethink the approach to marketing.

Another is Seth Godin, who wrote “Purple Cow: Transform Your Business by Being Remarkable.” The entire Godin experience, his books, videos, podcasts, blogs, is all about making waves. He’s made an extraordinary career for himself telling people to stop being like everyone else. His concepts are a form of validation for me. Here’s a guy who’s clearly doing well, has an amazing client roster and experience, and he’s saying the same things I’d been thinking for years. It’s like Michael Phelps telling you you’re a good swimmer.