Books Recommended by Marcos Steverlynck
1 book recommended by Marcos Steverlynck
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
One of the most influential books ever for entrepreneurs has to be Crossing the Chasm by Geoffrey Moore. Although a bit dated now (having first been published in 1991), it still provides amazing insight into the technology markets and the adoption of technology by consumers.… Read the full quote
One of the most influential books ever for entrepreneurs has to be Crossing the Chasm by Geoffrey Moore. Although a bit dated now (having first been published in 1991), it still provides amazing insight into the technology markets and the adoption of technology by consumers. Many startups fail to understand their markets. Moore’s book helps entrepreneurs to understand their customers better, and to cater to their needs.