Books Recommended by Michael Critelli
1 book recommended by Michael Critelli
The Purpose Is Profit: The Truth about Starting and Building Your Own Business
by Ed ''Skip'' McLaughlin, Wyn Lydecker
This is an excellent book. 'The Purpose Is Profit' powerfully describes the principles profitable businesses must follow and how failure to adhere to every one of those principles takes a business owner over that fine line into unprofitability. The book is exceptionally practical and candid,… Read the full quote
This is an excellent book. 'The Purpose Is Profit' powerfully describes the principles profitable businesses must follow and how failure to adhere to every one of those principles takes a business owner over that fine line into unprofitability. The book is exceptionally practical and candid, since, alongside his success story, one of the authors freely describes what caused his other start-up business to fail.