Books Recommended by Nicolas Jouvenceau
Read the interview: Nicolas Jouvenceau
5 books recommended by Nicolas Jouvenceau
The Power of Habit: Why We Do What We Do in Life and Business
“The Power of Habit” by Charles Duhigg, because I tried many times to stop smoking and did not manage it, and am also interested to understand how we form habits. I am half way in this one and “Small is the new big” because I am looking for ideas, inspiration... business wise.
Contagious: Why Things Catch On
by Jonah Berger
One book that actually helped me a great deal in the way I was communicating with my products and marketing, is Contagious by Jonah Berger, in which he describes “why things catch on” or “how to create viral content”. I did apply lots of his… Read the full quote
One book that actually helped me a great deal in the way I was communicating with my products and marketing, is Contagious by Jonah Berger, in which he describes “why things catch on” or “how to create viral content”. I did apply lots of his ideas and even inspired my team to work on those principles both online and offline. I remember reading it and taking notes (things I actually rarely do when I read, I like to be in it and absorb without being distracted by nothing) and really trying to soak in those principles. and I think I did.
How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships
by Leil Lowndes
In my career I spend a great chunk of time dealing with clients and people in general. Our environment today is different from what it was before, we spend a lot of time communicating via electronics that we actually lost some great deal of knowledge… Read the full quote
In my career I spend a great chunk of time dealing with clients and people in general. Our environment today is different from what it was before, we spend a lot of time communicating via electronics that we actually lost some great deal of knowledge in human communication, things that we don’t really learn at school (we actually should), but which I believe are essential to communicating with our peers. Leil did a great job in that book to explain simply those tricks of communication, some of which I am sure lots of people will think trivial and already do, but many that we probably don’t realize we can use.
Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
It opened my eyes that you don’t really need to be born with a “talent” to actually become creative, that creativity is a process that can be learned, and this is something I did apply.
The Lucifer Principle: A Scientific Expedition into the Forces of History
Non Business I would say the "Lucifer principle" by Howard Bloom. His views and description of society as a group of super organisms organised in a pecking order competing against others to transmit their “Cultural genes” left a profound mark on my view of society.