Borrowing Brilliance
The Six Steps to Business Innovation by Building on the Ideas of Others
About the book
New ideas, David Kord Murray argues, are combinations of existing ones, so creative ability comes down to knowing where to borrow and how to assemble what is borrowed. Drawing on a career as an inventor, aerospace scientist, software entrepreneur, Fortune 500 executive and chief innovation officer, Murray sets out six steps: define the problem, borrow ideas from places facing a similar one, combine them, let the combinations incubate, judge the strengths and weaknesses of the result, and enhance it by removing weak points. Chapters profile borrowers such as Steve Jobs, Albert Einstein, George Lucas, Bill Gates, and Google's Larry Page and Sergey Brin. The six steps are intended for anyone trying to build innovation in a business.
Nicolas Jouvenceau, CEO of Pink Diamonds Boutique, said it showed him that creativity is a learnable process rather than an inborn talent, a lesson he put into practice.
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This book has 1 recommendation
Nicolas Jouvenceau (CEO/Pink Diamonds Boutique)
It opened my eyes that you don’t really need to be born with a “talent” to actually become creative, that creativity is a process that can be learned, and this is something I did apply.
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