Books Recommended by Steven Stokes
2 books recommended by Steven Stokes
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
by Adam Morgan
One must-read book for such entrepreneurs that want to take their brand’s fledgling proposition, their drive, spirit, personalities and angst and cement it into a Challenger brand (such as Brewdog, Gymbox, Simba Mattresses or Lush), is Eating the Big Fish. At DUKE, we recognised the… Read the full quote
One must-read book for such entrepreneurs that want to take their brand’s fledgling proposition, their drive, spirit, personalities and angst and cement it into a Challenger brand (such as Brewdog, Gymbox, Simba Mattresses or Lush), is Eating the Big Fish. At DUKE, we recognised the increasing indifference from consumers towards brands and most of their advertising. This gave us a springboard to be always radically fighting indifference, because we passionately believe that radical thinking and creative work is one of the best ways of truly transforming businesses.
The Halo Effect: … and the Eight Other Business Delusions That Deceive Managers
It questioned the delusions of business books and the pseudoscience that some use. It reminded me that the advice given in business books may not necessarily be right for you, your team, your business or the current situation.