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Steven Stokes


Books Recommended by Steven Stokes

The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers

The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers

by Phil Rosenzweig, 

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan,