The CEO Library
Toggle Nav
Homepage
Newsletter
Books
Collections
Interviews
Leaders
Articles
Steven Stokes
Books Recommended by Steven Stokes
The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
by
Phil Rosenzweig
,
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
by
Adam Morgan
,