About the book
Marc Gobe's follow-up to Emotional Branding treats design as the instrument a company plays to give its brand a face and a personality. Jazz serves as the governing metaphor: Gobe ties branding to innovation, intuition and risk, and argues that the instinctive side of the creative process produces unusual solutions that draw people toward a brand. Design, in his account, is a company's window to the world and connects buyers to a product at a visceral level, while brands resonate when they bring more joy into people's lives. He also examines the effect brands have on their audiences. Its predecessor, Emotional Branding, sold 50,000 copies in nine languages.
Kimberly Gloria Choi, founder of Marchbaby Collective, said it changed her creative thinking about how much branding matters to a company and how emotion is tied to design.
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This book has 1 recommendation
Kimberly Gloria Choi (Founder/Marchbaby Collective)
A powerful new concept from renowned designer and business guru Marc Gobe.I’ve always known that I’ll be working for designing or art-related job fields. And branding has been fascinating to me, now I look back and realise how much advertising and branding books I’ve been crazily reading during my teen days. It changed my creative thinking of how impactful branding is to a company, how emotion is tied to designing and business, to manipulating.
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