Books Recommended by Kimberly Gloria Choi

I read about this during my first job in a startup (luxola) now Sephora SEA as a designer. This is before I started my small business - www.marchbabycollective.com. I have always wanted to do something on my own besides my full time job, it’s always a great way to express yourself with other designing task, you know, just to keep your creative juices flowing. The Stanford D. School and IDEO U have always interested me, and here I came across this book that was written by David Kelley.

A powerful new concept from renowned designer and business guru Marc Gobe.I’ve always known that I’ll be working for designing or art-related job fields. And branding has been fascinating to me, now I look back and realise how much advertising and branding books I’ve been crazily reading during my teen days. It changed my creative thinking of how impactful branding is to a company, how emotion is tied to designing and business, to manipulating.

I am curious of how strategy can apply on all kinds of industries. By reading this book, I want to find out things I might not have known before, or maybe I have been played by this strategy mind game (As a customer, consumer). And I want to see if this book could drastically change my logical thinking in my daily life.

I actually have read the Wolf of Wall Street before. But this time I want to understands this man without any Hollywood beautifying filter. Try to get into his head. Simply want to know how he used charisma and Psychology to manipulate people. And I’m certain, all dictators, leaders in history, they all have their very own charisma, unique tonality that attracts people's’ attention. To be continued….