Creative Confidence: Unleashing the Creative Potential Within Us All - cover

Creative Confidence

Unleashing the Creative Potential Within Us All

By Tom Kelley, David Kelley

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About the book

David Kelley, founder of IDEO and creator of the Stanford d.school, and his brother Tom Kelley, an IDEO partner and author of The Art of Innovation, reject the common view that creativity belongs only to creative types. Their case is that everyone has creative ability and can learn to use it. The brothers draw on stories from IDEO, the d.school and many large companies they have worked with. From these they set out principles and strategies for using creativity at work and at home, and for changing how people approach and solve problems. The book reached the New York Times advice best seller list.

We Are Play Lab founder Cristina Riesen counted it among the books that led her to make lateral moves instead of building a conventional career. Instagramology founder Robert Katai said it helped him at a specific moment, and recalled some mornings when he woke at 5 or 6 to start the day reading something creative.

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This book has 3 recommendations

Robert Katai (Founder/Instagramology)

Another book that has helped me in a specific moment was “Creative Confidence”. I don’t remember which part helped me, but I can remember that I had some mornings in which I woke up at 5 or 6 o'clock in the morning just to start my day reading something creative.

Cristina Riesen (Founder/We Are Play Lab)

First, a word on career paths. In time, I realised that career paths are like one-way streets. Magic happens in unexplored territories. Plus life is how you choose to live every moment, every day. So today, rather than building a career, I prefer to make lateral moves in life, working with great people and being part of ambitious projects impacting the world. There are a few books that got me here: [...] Tom and David Kelley "Creative Confidence".

Kimberly Gloria Choi (Founder/Marchbaby Collective)

I read about this during my first job in a startup (luxola) now Sephora SEA as a designer. This is before I started my small business - www.marchbabycollective.com. I have always wanted to do something on my own besides my full time job, it’s always a great way to express yourself with other designing task, you know, just to keep your creative juices flowing. The Stanford D. School and IDEO U have always interested me, and here I came across this book that was written by David Kelley.

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Robert Katai, Cristina Riesen, Kimberly Gloria Choi

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Tom Kelley, David Kelley

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