Designing Brand Identity

Alina Wheeler's guide to brand identity runs through the whole branding process, from research and strategy to design execution, launch and governance. It is divided into three sections covering brand fundamentals, process basics and case studies. The book offers more than 100 branding subjects, checklists, tools and diagrams, and 50 case studies trace each project's goals, strategy and process through to the solution and results. Brand touchpoints appear in more than 700 illustrations, and the text includes more than 400 quotations from branding experts, chief executives and designers. It is meant for whoever manages a company rebrand, and for those teaching staff or students the fundamentals of branding.

Marchbaby Collective founder Kimberly Gloria Choi named it in an interview as a book she would recommend to young people interested in her line of work.