About the book
Written by copywriter Eugene Schwartz, the book is a guide to advertising and to writing advertising copy, focused on the skills needed to become a capable copywriter.
James Clear includes it among his best business books, and Ramit Sethi put it on his list of 50 books he recommends.
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This book has 3 recommendations
Recommended by Cristian-Dragos Baciu (Direct Response Copywriter)
James Clear (Author)
On James Clear’s Best Business Books - James Clear
Ramit Sethi (Founder/GrowthLab)
On Ramit Sethi’s Here are 50 books I recommend
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Often recommended alongside
- How to Win Friends and Influence People by Dale Carnegie (2 shared recommenders)
- Influence: The Psychology of Persuasion by Robert B. Cialdini (2 shared recommenders)