About the book
Mark Hughes draws on his work as an executive and consultant to explain how to get people talking about a product at a time when audiences increasingly skip advertising. His case stories include American Idol, tie-dye shirts and the launch of Lite beer.
Ben & Jerry's co-founder Ben Cohen endorsed it as real marketing for real people, and Forbes editor-in-chief Steve Forbes praised it as both entertaining and practical for large brands and start-ups.
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This book has 4 recommendations
Ionut Danifeld (Co-Founder/DevMark.co)
If you want to think outside of the box and read some outstanding examples, this book is a must.
Ben Cohen (Co-founder/Ben & Jerry's Ice Cream)
There's fake corporate marketing and then there's real marketing. This is the real stuff for real people.
Brian Swette (Former CEO/PepsiCo)
Buzzmarketing works. It’s not just a nice-to-have, it’s a must-have!
Steve Forbes (Editor-in-chief/Forbes)
A business book that’s both entertaining and useful for big brands and start-ups alike.
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Ionut Danifeld, Ben Cohen, Brian Swette, Steve Forbes