About the book
John Bradley's history of Cadbury follows how the company became a leading chocolate brand and a clear market leader in the UK. Founded before a mass of consumers even existed, Cadbury was at the front of many developments that built mass markets, and Bradley uses its story to illustrate the rise of consumerism. Themes include placing product quality at the center of the brand, using the Industrial and Transportation Revolutions to fuel growth, consolidation through mergers, a radical approach to the workforce, economies of scale that cut prices, and marketing that reached hearts as well as minds. Archive images and anecdotes illustrate the account. Bradley draws lessons useful for any consumer business hoping to give its brand a long life.
Yaro Starak, founder of Entrepreneurs-Journey.com, said he read the Cadbury story of how the chocolate company got started, alongside a similar book on Hershey.
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Yaro Starak (Founder/Entrepreneurs-Journey.com)
Lots of other stories. Like, I read the Hershey story, how Hershey’s got started. I read the Cadbury story about the Cadbury chocolates got started. As you can see, there’s a bit of a trend here: coffee and chocolate with Starbucks.
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