The Conversion Code

Chris Smith lays out a step-by-step process for turning internet leads into appointments and then into closed sales. His starting point is that buyers now meet companies online first, through blogs, live chat, mobile apps and social media, before any face-to-face meeting, so much older sales and marketing advice no longer fits. The method shows how to capture more leads for less money, raise both their number and their quality, convert them into real prospects, and use specific wording on calls to close more deals. Smith presents the process as working across products and industries, with particular attention to online lead generation and inside sales.

Crazy Egg co-founder Neil Patel endorsed it for anyone who needs more traffic, leads and sales. Happy Grasshopper CEO Dan Stewart said his team raised its close rate on qualified appointments from 55% to 76% after putting it to work.