Nowadays, starting an online business has never been easier and, at the same time, harder. It’s easy because we have access to everything we need: cheap high speed internet connection, tools that are extremely friendly to use, and the opportunity to connect with almost everyone in the world, since more than 50% of our population is using the internet. Lots of businesses exploded since the traditional retail distribution channels disappeared. Just think about musicians: 15 years ago, they were depending on only four major record labels to “approve” them and distribute their music to stores, radio and TV stations. Today, all you need to make it is access to the internet, you don’t need intermediaries to connect you to your potential audience. Meanwhile, you also need to be aware of the disadvantages. With 50% of the population online, that also means a stronger competition. Any idea you might have, someone else probably already thought of it, even tried to make it work, and failed. Was it because of bad timing, bad management, insufficient funding, or inexistent market? Or perhaps it didn’t fail, but you just didn’t hear of it yet? That’s for you to figure out. What you’ll see next is a collection of books that will help you learn more about how to start an online business and successfully guide you through your first steps (getting traction, branding and positioning, marketing, and the likes). Remember: these are books recommended by those who already launched and ran a successful online business. We’ll continue to add books to the list as more relevant recommendations come in, but, if you want to contribute to it, please leave your feedback in the comments section below.