Best Stock Market Books for Every Level

The stock market is an incredibly overwhelming place. That is even to those who have been working with the market intimately for years. Beginners and experienced entrepreneurs and investors reach similar struggles whenever they dive into the market depths, and it can be hard to navigate back to the surface.

When I first jumped into the stock market, I felt myself floundering, barely treading the rough waters around me. Even today, I find that I still rely on the lessons I learn from my life preserver: the best stock market books around.

From asset allocation to managing risks, there is a lot to be learned about the stock market. Sure, spending years and lots of money on my own experimentation would guide me to these same lessons, but why would I skip out on the valuable information that is already out there?

The industry is teeming with experts, and many of them are ready to share their ideas, knowledge, and inspirations with willing minds. That is why plenty of stock market books have been written, covering a wide variety of topics within this massive industry. Some of them include:

  • History of the stock market
  • Crashes and what effects they had
  • Trading advice
  • How the market functions and fluctuates
  • Investor secrets to looking at the market

When considered more broadly, it’s clear that there is no limit to the number of topics that can be covered. All of those topics can provide something useful to you and I. Despite having thousands of books out there about the stock market, I still cannot possibly read them all.

Today, it would be ideal for us to rely on this list of the best stock market books as recommended by valuable members of the CEO Library community. These members have shared their talent through their recommendations.

 

 

Best Stock Market Books

 

Psychology

Psychology of the Stock Market

For those interested in the stock markets ~G.C Selden's 1912 (yes 1912!!) The Psychology of the Stock Market. Human emotions and thought processes remain the same. Greed and fear. Even though my business is in fitness and wellness most of the books are pretty awful and I haven't been influenced by individuals in this sphere. i keep hearing younger trainers talking about bodybuilders and their online presence, videos, etc but that doesn't interest me. No I haven't watched Pumping Iron. There are some very good marketers to be sure such as Pat Rigsby and Ryan Lee who I have bought material from but no book per se has influenced this career.
David Sisk
Founder/David Sisk Fitness
The

The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

In his 2014 shareholder letter, Buffett recommended reading this book over listening to the advice of most financial advisers.
Warren Buffett
CEO/Berkshire Hathaway
Fiasco:

Fiasco: The Inside Story of a Wall Street Trader

I remember reading this shocking book and thinking, holy shit. This book will make you sick.
Charlie Munger
Vice Chairman/Berkshire Hathaway
The

The Intelligent Investor

To invest successfully over a lifetime does not require a stratospheric IQ, unusual business insights, or inside information. What's needed is a sound intellectual framework for making decisions and the ability to keep emotions from corroding that framework. This book precisely and clearly prescribes the proper framework. You must provide the emotional discipline.
Warren Buffett
CEO/Berkshire Hathaway
Makers

Makers and Takers: The Rise of Finance and the Fall of American Business

She’s talking about how business schools teach students, the best and brightest business students in America and the world, they teach them to manipulate the stock market, not to grow businesses. That’s why I dropped out of business school. They’re teaching kids to be financial engineers, which creates derivatives, and all these toxic things. Student loan debt and all this. But they don’t teach them how to grow a business. Today our stock market is propped up because CEOs are using debt to prop up the stock price and sell their options and exit. It screws the investors and the workers. That’s what they’re teaching at business school today.
Robert Kiyosaki
Best-selling Author

Bull!: A History of the Boom, 1982-1999

Maggie Mahar had the courage to take a look at what was behind all of this religious belief in markets. Clearly I do not understand how she was able to work as a journalist when she has the attitude and mindset of a truth-seeker. I spent some time looking at the difference between her book and Lowenstein's: not even possible to start comparing. One needs to be a trader to value her work.

Read this book now; wait a while then read it again.

Nassim Nicholas Taleb
Flaneur
One

One Up On Wall Street: How To Use What You Already Know To Make Money In The Market

Read this if you want to learn more about the stock market.
Patrick Swalls
Founder/StarterStory
Built

Built to Last: Successful Habits of Visionary Companies

Ruimin mentions this book in response to a question about long-term success. From Ruimin's point of view, the chief challenge is for leaders to maintain their entrepreneurial spirit, year after year. He admits it isn't easy:
Zhang Ruimin
CEO/Haier Group
In

In an Uncertain World: Tough Choices from Wall Street to Washington

As Secretary of the Treasury, Bob Rubin ranked with the best. This drama-packed account of his years on the job should be read by all who are interested in what happens when politics and economics intersect.
Warren Buffett
CEO/Berkshire-Hathaway
Why

Why the Rich Are Getting Richer

The reason why this is my favorite book is that it is an advanced version of Rich Dad Poor Dad which explains in further details how the rich are getting richer by understanding the tax system and real financial education. [...] When I chanced upon Why the Rich Are Getting Richer, I finally understand why I have been running my own tax consulting practice for such a long time. The global tax system is set up to benefit the rich people because they are the ones who contribute to the growth of the economy by putting investments into the economy as well as creating job opportunities.
Jack H. M. Wong
Trainer & Author
The

The Blank Swan: The End of Probability

I am relieved to finally find a book that deals with Black Swan Events in a new way. Ayache brings a reverse-probabilistic perspective: instead of considering that a price is the result of probabilistically derived expectation, he reverses the issues and investigates these artificial constructs as probabilities and expectations as secondary, derived, fictitious concepts that we bring about to explain prices, decisions, and other things.

This, of course, is just the beginning, so one has to be understanding about the speculative aspect of the effort --so view this as a gutsy look at the end of probability and how we will need to envision the world once we get rid of this artificial, antiquated tool. I am also glad to see that those of us trained in the trading of options can have views original enough to influence the philosophy of probability and the philosophical understanding of contingency.

Nassim Nicholas Taleb
Flaneur

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

I am currently reading The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. I was introduced to the author, Scott Galloway during his appearance on the aforementioned Recode Decode podcast, specifically episode released on September 14. His opinion and thoughts on the big 4 (Apple, Amazon, Facebook and Google) lead me to research him. I put a hold on his book from my local library and waited a few weeks. A great thing about this book is its recency, for example, it includes Amazon’s recent acquisition of WholeFoods. So far, it has covered, in entertaining detail, Amazon and Apple. The author writes with great knowledge, mixed with the right amount of wit. The author argues that Apple is sex, Google is God, Facebook is love and Amazon is our gut. By aligning with these roles in our lives, they have become wildly successful. I hope to hear an expansion of his positions he discussed on the podcast, and hope to apply some of strategies into my own startup.
Craig Pearce
Co-Founder/Kid Genius
The

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime

I don't know how many times I read that book when I was broke but, of course, the sidewalk, slow, and fast lane, I borrowed that for the SSF method that I talk about sidewalk, slow, and fast lane for lead generation. He talks about it from a financial perspective, so almost completely, entirely unrelated but that book was very, very life changing for me. So, two of those books, by far, the best books that from a level of changing my life at the right time.
Scott Oldford
Founder/LeadCraft
The

The Snowball: Warren Buffett and the Business of Life

How do you explain Warren Buffett? Everyone knows that in a deep and liquid capital market like that of the US, it is just about impossible to beat the stock market averages over anything more than the short term. But Buffett has been ahead of the curve for most of the past 50 years, making him one of the world’s richest people. Alice Schroeder’s massive authorised biography, The Snowball, provides some clues about how he’s done it.
Richard Lambert
Director-General/Confederation of British Industry
How

How Nature Works: The Science of Self-organized Criticality

This book is a great attempt at finding some universality based on systems in a critical state, with departures from such state taking place in a manner that follows power laws.

The sandpile is a great baby model for that. Some people are critical of Bak's approach, some even suggesting that we may not get power laws in these sandpile effects, but something less scalable in the tails. The point is :so what? The man has vision. I looked at the reviews of this book. Clearly a few narrow-minded scientists do not seem to like it (many did not like Per Bak's ego).

But the book is remarkably intuitive and the presentation is so clear that he takes you by the hand. It is even entertaining. If you are looking to find flaws in his argument his pedagogy allows it (it is immediately obvious to us who dabble with simulations of these processes that you need an infinite sandpile to get a pure power law). Another problem. I have been ordering the book on Amazon for ages.

Copernicus books does not respond to emails. I got my copy at the NYU library. Bak passed away 2 years ago and nobody seems to be pushing for his interest and that of us his readers (for used books to sell for 99 implies some demand). This convinces me NEVER to publish with Springer.

Nassim Nicholas Taleb
Flaneur
No

No Bull: My Life In and Out of Markets

As a speculator I learned to take the best from books and ideas without arguments (many readers seem to be training to be shallow critics)--good insights are hard to come by. One does not find these in the writings of a journalist. There are some things personal to the author that might be uninteresting to some, but I take the package. The man is one of the greatest traders in history. There are a few jewels in there.

The man did it. I'd rather listen to him than read better written but hollow prose from some journalist-writer.

Nassim Nicholas Taleb
Flaneur

WTF?: What’s the Future and Why It’s Up to Us

An important examination on how technology can shape a better future by one of the smartest thinkers on the subject.

Eric Ries
Founder/Long-Term Stock Exchange

Quit Like a Millionaire: No Gimmicks, Luck, or Trust Fund Required

This book wants you to be rich: in money, in time, and in life. You have come to the right place. Kristy and Bryce take you through the process step by step, with actionable things that you can do no matter what your age, location, background, or education.
J L Collins
Author

Good to Great: Why Some Companies Make the Leap and Others Don’t

Collins briefed Amazon executives on his seminal management book before its publication. Companies must confront the brutal facts of their business, find out what they are uniquely good at, and master their fly wheel, in which each part of the business reinforces and accelerates the other parts, Stone writes.
Jeff Bezos
CEO/Amazon
Why

Why We Sleep: Unlocking the Power of Sleep and Dreams

Several friends, who know I both love to sleep and am intrigued with how sleep works, recommended that I read Why We Sleep: Unlocking the Power of Sleep and Dreams. It was excellent. While my self-assessment of my sleep habits are very positive, I learned a few things. More importantly, I now have a much better understanding of the “Why” surrounding sleep, especially around sleep’s importance to a healthy and long life.
Brad Feld
Co-Founder/Foundry Group
The

The Year Without Pants: WordPress.com and the Future of Work

The future of work is distributed. Automattic wrote the script. Time for rest of us to read it.
Om Malik
Founder/GigaOM
Startup

Startup Boards: Getting the Most Out of Your Board of Directors

In addition to walking you through, in great detail, how a board functions, Brad has adopted many of the Lean Startup approaches to building, operating, and managing your board in a way that resembles continuous deployments. Any practitioner of Lean Startup would do well to use this approach to building their board.
Eric Ries
Founder/Long-Term Stock Exchange
Entering

Entering StartUpLand: An Essential Guide to Finding the Right Job

Just as the The Lean Startup has become a must-read for founders, Entering StartUpLand should be required reading for any joiner. The book is a sweeping and insightful view into a startup's full range of operations and entry points. I highly recommend it.
Eric Ries
Founder/Long-Term Stock Exchange
Secrets

Secrets of Sand Hill Road: Venture Capital and How to Get It

As someone who’s helped a small company become a huge, valuable company, I know firsthand the power of the startup ecosystem and entrepreneurship. This book is the definitive book on navigating VC as part of that.
Eric Schmidt
Ex-CEO/Google

Nudge: Improving Decisions About Health, Wealth, and Happiness

This might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of thinking and how it is changing politics, government and business. My favorite example is about the bumblebee that they started putting on urinals–which drastically reduced the amount of spray and spillage because it changed where men aimed when they peed. It’s not exactly the coolest strategy but it solved a problem. So we can learn from it.
Ryan Holiday
Founder/Brass Check
What

What You See Is What You Get: My Autobiography

I'm currently reading a biography of Alan Sugar, a U.K. entrepreneur who created Amstrad from scratch. I'm trying to get my creative juices flowing on launching a new product and this very much sets that tone.

Scott Johnson
Freelance Software Engineer
Thinking,

Thinking, Fast and Slow

This book is amazing—it didn't change my mind, so much as it has changed the way I think. It helps to understand the difference between the way you make quick decisions, versus considered decisions—it takes different mechanisms in the brain. Understanding which you're doing at any given time can have a profound impact on what you ultimately decide.

John Lilly
Partner/Greylock Partners
Sprint:

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

A fantastic, proven formula for moving from idea to prototyping to decision making within five days, based on a process he developed while working at Google and later GV.
Eric Ries
Founder/Long-Term Stock Exchange
Reset:

Reset: My Fight for Inclusion and Lasting Change

A prominent whistleblower chronicles her experience fighting discrimination against women and people of color in tech.
Eric Ries
Founder/Long-Term Stock Exchange

Red Notice: A True Story of High Finance, Murder, and One Man’s Fight for Justice

This reads like a thriller, but is an urgent and important story about the dangers of Putin’s Russia and the events leading to the Magnitsky Act.
Eric Ries
Founder/Long-Term Stock Exchange
A

A Random Walk down Wall Street: The Time-tested Strategy for Successful Investing

If you want to get into stock trading or in case you want to become an investor, then I definitely would recommend to read the book I already mentioned and in addition: A Random Walk Down Wall Street by Burton Malkiel.
Michael Hebenstreit
Founder/MH Themes

The Signal and the Noise: Why So Many Predictions Fail – but Some Don’t

Anyone interested in politics may be attracted to Nate Silver’s The Signal and the Noise: Why So Many Predictions Fail—but Some Don't. Silver is the New York Times columnist who got a lot of attention last fall for predicting—accurately, as it turned out–the results of the U.S. presidential election. This book actually came out before the election, though, and it’s about predictions in many domains besides politics. Silver knows a lot about baseball, and I especially liked his explanation of hold’em poker. A few pages – where he talks about how early computers supposedly made everything less efficient—are utter nonsense. I wish he had gone into more depth on some things, like why it is that voters are increasingly polarized. I liked the book, though I wish he’d gone deeper on a number of topics.
Bill Gates
CEO/Microsoft

The Captain Class: The Hidden Force That Creates the World’s Greatest Teams

A fascinating book about the one thing that the greatest sports teams in history have in common and the critical aspects of leadership they share.
Eric Ries
Founder/Long-Term Stock Exchange

Endurance: A Year in Space, A Lifetime of Discovery

Kelly spent a record-breaking year in space and this book is a fascinating account of that time and what he learned about humanity and himself.
Eric Ries
Founder/Long-Term Stock Exchange

Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2013

I already posted a full review of Tap Dancing to Work, a collection of writings about Warren Buffett put together by his friend Carol J. Loomis. I can’t resist an opportunity to recommend this book again. It's very, very good. The pieces go back more than 40 years some of them, and it’s very interesting to see how Warren framed things years ago and how he’s dealt with certain challenges since. You get to see how consistent Warren’s framework has been, how he has always looked at the world in terms of integrity and financial valuation. There are some speeches in here that offer great insights into how Warren evaluates stock markets over time and how to assess the margin of safety available in investments at any point in time. I thought the book was super good.
Bill Gates
CEO/Microsoft
The

The Four Pillars of Investing: Lessons for Building a Winning Portfolio

Four Pillars has a good methodology for thinking about how to save and invest personally so definitely useful.
Bill Earner
Founder/Connect Ventures

If You’re Not First, You’re Last: Sales Strategies to Dominate Your Market and Beat Your Competition

Grant Cardone: The 10X Rule, Sell or Be Sold, If You're Not First You're Last and Be Obsessed or Be Average. Grant is the real deal. He helped me realize that I've been dreaming far too low!
Mark Struczewski
Host/The Mark Struczewski Podcast
Islamic

Islamic Branding and Marketing: Creating A Global Islamic Business

The Islamic population of the world has been neglected by marketers in a totally unwarranted way for far too long. Paul Temporal knows the subject and knows the consumers. This masterful book fills a huge gap in the understanding of this 'last frontier' of marketing.
Miles Young
CEO/Ogilvy & Mather Worldwide
One

One Good Trade: Inside the Highly Competitive World of Proprietary Trading

Not exactly a business related book but to me the concepts and lessons highlighted within are highly relatable in the business world such as the value of patience in striking at the right market timing and also reading the price tape which equates to understand the flow of the market your business is in in order to better deal with it and grow as a business.
Aviers Lim
CEO/Gashub

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Question: What five books would you recommend to young people interested in your career path & why?

Answer:

I know this is sounds self-serving but I’d recommended both of my books, the soon to be released,
  • “Niche Down: How to Become Legendary by Being Different”
and
  • Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”
In addition:
  • The Effective Executive, by Peter Drucker
  • The E-Myth, by Michael Gerber
  • Radical Candor: Be a Kickass Boss Without Losing Your Humanity by Kim Scott
  • Back from the Dead, by Bill Walton
  • The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout
Christopher Lochhead
Host/Legends and Losers Podcast
The

The Referral Engine: Teaching Your Business to Market Itself

I don't think there are many people who know more about small business marketing than John does, and I'm certain that there's no one more generous in sharing tips and insights. What, exactly, are you waiting for? This book will pay for itself in one day
Seth Godin
Author & Entrepreneur

Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week

Robert Kiyosaki's “Rich Dad Poor Dad” stopped me from making a mistake and buying a car - because it wasn’t an asset. It also convinced me to invest in shares, while the books “Rule no.1” and “The Snowball” taught me how to choose them.
Robert Hajnal
Founder/Trail Running Academy
Reminiscences

Reminiscences of a Stock Operator

In my opinion this book is one of the best investment books ever and I highly recommend it to everyone who is interested in stock and commodity trading. The book is a biography of Jesse Livermore who is such an interesting character and the book is full of insights and advice while you learn about the crazy life of Jesse Livermore.
Michael Hebenstreit
Founder/MH Themes

Middle Market M & A: Handbook for Investment Banking and Business Consulting

Middle Market M&A is a must-read for business development professionals serving the middle-market M&A sector. This is a comprehensive resource that provides valuable insights that are certain to increase your deal-making success.
Patti Gillenwater
CEO/Elinvar
Marketing

Marketing in the Groundswell

There are five books that, when taken together, form the majority of my perspective on business: [...] Groundswell.
Jeff Gibbard
Chief Brand Officer/From The Future
Crossing

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

This is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle.
Seth Godin
Author & Entrepreneur
Content

Content Machine: Use Content Marketing to Build a 7-Figure Business With Zero Advertising

Question: What books would you recommend to young people interested in your career path?

Answer:

  • Rework, Getting real and Remote - The combo from Fried and DHH.
  • Girlboss by Sophia Amoruso
  • From Impossible To Inevitable by Aaron Ross & Jason Lemkin
  • How To Win Friends and Influence People by Dale Carnegie
  • Predictable Revenue by Aaron Ross
  • Content Machine by Dan Norris
  • Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
  • Contagious by Jonah Berger

 

Vincenzo Ruggiero
CEO/Prospect.io
The

The Personal MBA: Master the Art of Business

For business, I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. There are a whole bunch of others, like The Personal MBA by Josh Kaufman, Confession of an Advertising Man by David Ogilvy, The 4 Hour Work Week by Tim Ferriss, and Running Lean by Ash Maurya, that I've also enjoyed and recommend to people.

Ola Olusoga
Co-founder/Populum
Youtility:

Youtility: Why Smart Marketing Is about Help Not Hype

One of the five books Jeff recommends to young people interested in his career path.
Jeff Gibbard
Chief Brand Officer/From The Future

Sell More Faster: The Ultimate Sales Playbook for Start-Ups (Techstars)

Sell More Faster is the sales playbook every startup founder needs to read. Whether you're searching for product-market fit or have found it and are starting to scale, this book will give you the play by play approach of what you need to do to build an awesome sales organization.
Brad Feld
Co-Founder/Foundry Group
Purple

Purple Cow

Then, again when I was younger, at the beginning of 2000s, Seth Godin’s Purple Cow and The Cluetrain Manifesto were two pieces of work I’d always refer to, as well as Eric Ries’ The Lean Startup, later on when I was looking at how to become a better tech entrepreneur.
Dragos Novac
CEO/Nordic 9

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system. You can read this book to start building a latticework of mental models in your head.
Ola Olusoga
Co-founder/Populum
Principles:

Principles: Life and Work

Ray Dalio has provided me with invaluable guidance and insights that are now available to you in Principles.
Bill Gates
CEO/Microsoft
Disrupted:

Disrupted: My Misadventure in the Start-Up Bubble

The book starts like a punch in the gut, but the story and the reality dose of this book are something that we all need from time to time in the Tech Startup Age. It helped me look beyond the excitement of working on new projects as a goal in itself and keep at least one foot on the ground. Plus the writing is extraordinary!
Irina Marinescu
Product Manager & Co-Founder/Save Potatoes

For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

My PR book has become a staple within the industry, as well as required reading for many college courses throughout the country. The book details how valuable public relations is - how public relations can define brands; help companies and individuals court the press or avoid it; grow business; resolve crises quickly; improve search results on Google and so many other things. Effective PR makes such a difference, and I have many case studies and great stories to illustrate it.
Ronn Torossian
Founder, CEO/5WPR
The

The Greatest Trade Ever: The Behind-the-Scenes Story of How John Paulson Defied Wall Street and Made Financial History

I have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend.
Fabrice Grinda
Serial Entrepreneur, Investor

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

If you want to do social media start with “Jab Jab Jab Right Hook” and move forward to “Ask Gary Vee” by Gary Vaynerchuk. Even if Gary has admitted that he has a ghostwriter writing his book, you can see Gary’s personality and also his experience in the social media field in this book. These are some great books to start with in social media.
Robert Katai
Founder/Instagramology
Powerhouse

Powerhouse Principles: The Ultimate Blueprint for Real Estate Success

One of the must read books.
Dan Lok
Serial Entrepreneur
Invisible

Invisible Selling Machine

John thinks that Digital Marketer founding CEO Ryan Deiss' 2015 book is a great introduction to sales tactics for the new entrepreneur.
Daymond John
Founder/FUBU
The

The Big Short: Inside the Doomsday Machine

Michael Lewis's ability to boil down the most complicated subjects is like a magic trick. You can't believe your own eyes. He takes on important issues - from the 2008 Wall Street crash in The Big Short to parenting in Home Game - and breaks them down to the deepest truths. His combination of an extraordinarily analytical mind and a deep understanding of human nature allows him to weave together data and events to offer a fresh and insightful narrative. Whatever the topic, the result is always compelling and even thrilling. I am in awe of him.
Sheryl Sandberg
COO/Facebook
Ask.

Ask.

Then, when it comes to telling stories and putting things together in a structure, “The Brain Audit” is a good book; “Then Coffee and Kale Compete” – that’s about jobs to be done; “The Ask Method” – that’s also another very important one, pretty good when it comes to putting your thoughts together and putting marketing templates together, like landing pages, anything like this.
Louis Grenier
Podcaster in Chief/Everyone Hates Marketers

Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit

Finally, a book that tells you how to put up a velvet rope in front of your business and get more of the clients you want and deserve! Whether you're building a services business or a personal brand, this book provides a roadmap to making bank, in a smart and authentic way. Pia is a total pro (and a laugh riot). I can't wait to recommend this book to every entrepreneur who feels stuck. Pia got unstuck, and so can you.
Julia Pimsleur
Founder/Little Pim
Perfect

Perfect Pitch: The Art of Selling Ideas and Winning New Business

I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written.
Bogdana Butnar
Head of Strategy/Poke
Hot

Hot Seat: The Startup CEO Guidebook

It's solid, realistic advice from someone who definitely knows what he's talking about.
Kristen Hamilton
Co-founder/Koru
Blitzscaling:

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

The case studies you’re about to explore and the tools you’re about to gain have never been more relevant. This is an ideal moment to be reading this book.
Bill Gates
Founder/Microsoft

When the Wolves Bite: Two Billionaires, One Company, and an Epic Wall Street Battle

Wall Street-esque battle between Bill Ackman and Carl Icahn over unlikely target Herbalife. Sip a delicious Herbal Aloe Shake while reading.
Marc Andreessen
Co-Founder/Andreessen Horowitz
Contagious:

Contagious: Why Things Catch On

One book that actually helped me a great deal in the way I was communicating with my products and marketing, is Contagious by Jonah Berger, in which he describes “why things catch on” or “how to create viral content”. I did apply lots of his ideas and even inspired my team to work on those principles both online and offline. I remember reading it and taking notes (things I actually rarely do when I read, I like to be in it and absorb without being distracted by nothing) and really trying to soak in those principles. and I think I did.

Nicolas Jouvenceau
CEO/Pink Diamonds Boutique
Perennial

Perennial Seller

Autodidact extraordinaire Ryan Holiday strips away the ridiculous obsession with contemporary bestsellerdom and gets to the heart and soul of individual genius, creating timeless classics that change people's lives year after year after year. For those of us who wish to summon the courage and forgo instant validation in favor of deep and original creation, this book offers not just the Why, but the Who. A must-read for creators of all persuasions.
Shawn Coyne
Co-founder/Black Irish Books

Trust Me, I’m Lying: Confessions of a Media Manipulator

This primer on how to hack the media zeitgeist is so incredibly accurate, it just might render mainstream media completely useless. As opposed to mostly useless like it is now.
Drew Curtis
Founder/Fark.com

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

One of the five books Jeff recommends to young people interested in his career path.
Jeff Gibbard
Chief Brand Officer/From The Future
Badass:

Badass: Making Users Awesome

How to make amazing products. Super fun to read too.

Lewis Smith
Entrepreneur & Developer/BodyTracker
Branding

Branding Basics for Small Business

Marketing no longer means advertising, and brand no longer means logo. Your brand is the promise, the experience, the interactions, and the expectation people have for you. Maria Ross understands this, and teaches you how to think about this essential element of your business.
Seth Godin
Author & Entrepreneur

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

One of the five books Jeff recommends to young people interested in his career path.
Jeff Gibbard
Chief Brand Officer/From The Future
Secrets

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth

Secrets of the Millionaire Mind by T Harv Eker has also had a radical impact on me in recent years and on my attitude towards money. I find it almost embarrassing to recommend because the ideas are very radical and woo woo, but if you stick with it, it can change your perspective totally.
Lewis Smith
Entrepreneur & Developer/BodyTracker
Take

Take on the Street: How to Fight for Your Financial Future

In Buffett's 2002 shareholder letter, he explains how accounting standards and audit quality have eroded in recent years. Specifically, he cites the downfall of Arthur Andersen accounting. The details of this sordid affair are related in Levitt's excellent book, Take on the Street, Buffett writes.
Warren Buffett
CEO/Berkshire Hathaway
From

From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

Question: What books would you recommend to young people interested in your career path?

Answer:

  • Rework, Getting real and Remote - The combo from Fried and DHH.
  • Girlboss by Sophia Amoruso
  • From Impossible To Inevitable by Aaron Ross & Jason Lemkin
  • How To Win Friends and Influence People by Dale Carnegie
  • Predictable Revenue by Aaron Ross
  • Content Machine by Dan Norris
  • Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
  • Contagious by Jonah Berger

 

Vincenzo Ruggiero
CEO/Prospect.io
Design

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility

A book called Design to Grow studies the difference of large corporations who have scale versus small startups who have agility. As the CEO of Mailbird, a small tech startup looking to take on email domination for the world, there were some valuable lessons to learn from how big corporations like Coca Cola learned to design their systems, localize them and iterate to scale their business going from a cola company to an all beverage company.
Andrea Loubier
CEO/MailBird
How

How to Sell Your Way Through Life

The top three for me would be Napoleon Hill Outwitting the Devil, basically any Napoleon Hill books. Think and Grow Rich, How to Sell Your Way Through Life, The Laws of Success. Really, really amazing books, especially when you're an entrepreneur. It's like I think a must to read.
David Henzel
Co-Founder/MaxCDN
Hooked:

Hooked: How to Build Habit-Forming Products

Recommended by Marc Goodman in Tools of Titans.
Marc Goodman
Founder/Future Crimes Institute
Influence:

Influence: The Psychology of Persuasion

It taught me so much about marketing and human psychology. I keep referring back to that book all the time. It has been instrumental in inspiring the marketing strategies I used to propel Rails and Basecamp.
David Heinemeier Hansson
Co-Founder/Basecamp
Online

Online Business from Scratch: Launch Your Own Seven-Figure Internet Business by Creating and Selling Information Online

Matthew Paulson is the real deal. I've made millions using the same strategies that he outlines in Internet Business From Scratch, and this guide will give new and experienced internet entrepreneurs alike a roadmap for success and profit. The best part is that this model is incredibly sustainable - this will work today, tomorrow, and for years to come - unlike most strategies that most people teach. Had I been given this roadmap when I started my career, I would have avoided years of struggle and lost revenue. This is a must read for anyone who has something to share and wants to get paid for it.
Ryan Daniel Moran
Founder/Freedom Fastlane
Stop

Stop Making Sense: The Art of Inspiring Anybody

If Brené Brown and Simon Sinek had a book baby together, you’re looking at it right now. Stop Making Sense is a new manual for learning true leadership. Fanuele’s set of simple principles that changed my life over the last quarter century will change yours in a matter of hours
Andrew Zimmern
Chef, Co-creator/Bizarre Foods with Andrew Zimmern
Essays

Essays in Persuasion

Reading Keynes will make you smarter about securities and markets, I'm not sure reading most economists would do the same.
Warren Buffett
CEO/Berkshire Hathaway
Self

Self Belief: The Vision

Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime.
Richard Branson
Founder/Virgin Group
The

The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

I'd just go with something that's a bit of a more light read, like Dan Kennedy's Ultimate Sales Letter, or Joe Sugarman's The Adweek Copywriting Handbook. Either one of these will give you a solid building block that you can then expand upon with the more advanced courses, like Breakthrough Advertising, or Clayton Makepeace's Ultimate Desktop Copycoach.
Cristian-Dragos Baciu
Direct Response Copywriter

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Question: What books do you recommend for people starting out or just resources? What are the ones that you go to?

Answer: First book that I think of is Mark Roberge's book, Sales Acceleration Formula. Mark came from an engineering background and really thought about things mathematically, and not just from like a sales dude sleezy car sales perspective. That's the first one and it's really good. And it also talks a lot about who are your first hires for your sales organization, how do you incentivize them, ultimate sales machine.

Anton Sepetov
VP of Sales/Sumo
Ogilvy

Ogilvy on Advertising

I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written.
Bogdana Butnar
Head of Strategy/Poke
Limitless:

Limitless: Leadership That Endures

Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime.
Richard Branson
Founder/Virgin Group
The

The Magic of Thinking Big

The book shares several theories and tips which can be easily implemented in life for a success journey.
Haris Siddique
Co-Founder/Artimization
The

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons.
Brene Brown
Author
The

The Stoic Creative Handbook: Struggling Creatives Are Driven By Passion. Thriving Artists Are Driven By Purpose.

My title, The Stoic Creative Handbook, draws heavily on both Steve and Seth’s work. It was Seth’s altMBA program and The Marketing Seminar that helped me develop the posture and mindset of a thriving artist in all the work I do as a musician, teacher, and writer. Reframing what it means to be “successful” has led me to true prosperity and re-engaged my passion for the work I do.
Scott Perry
Author, Stoic Guitarist
Harry

Harry Potter Box Set

As a devoted reader, the president has been linked to a lengthy list of novels and poetry collections over the years — he admits he enjoys a thriller.
Barack Obama
Former USA President
Lost

Lost and Founder: A Painfully Honest Field Guide to the Startup World

Rand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago.
Seth Godin
Author & Entrepreneur
Digital

Digital Gold: The Untold Story of Bitcoin

Digital gold presents the most extensive history of bitcoin thus far, making it an invaluable page-turner for crypto aficionados and newbies alike. This is a must read for anyone interested in understanding what many consider to be the greatest invention since the internet.
Hong Qi Yu
Founder/TOKENIZE Exchange
The

The Internet of Money

It's difficult to pinpoint an exact moment because all of the books helped me in a way. Probably a recent example was the book The Internet of Money by Andreas M. Antonopoulos. He is talking about Bitcoin and cryptocurrency. After reading this book I was, damn that's the future and I need to start investing in this technology. Didn't stop ever since.

Ionut Danifeld
Co-Founder/DevMark.co

Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World

Most recent (like several years ago) was about blockchain technology. After reading many articles about blockchain, bitcoin and cryptocurrency I had a Eureka moment when reading Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World by Don Tapscott and Alex Tapscott. That moment when I realized the potential of this technology and the massive changes that can literally transform the world we are living. A true paradigm shift.
Antonio Eram
Founder & CEO/NETOPIA mobilPay

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Great book on pitching, and more generally, sales. Funny too. Has some ideas very reminiscent of Thinking Fast and Slow.
Michael Herrmann
Founder/Terminerinnerung
The

The Great Convergence

In this look at how telepresence and telerobotics will increasingly let people cross international borders from the comfort of their own homes, Nadella sees analogies to Microsoft’s HoloLens headset, especially as the technology matures and its cost comes down.
Satya Nadella
CEO/Microsoft
The

The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice

An amazingly thorough compilation of distilled wisdom regarding the elements for success in consulting. The most experienced consultant will harvest many valuable tips, and the newcomer won't be able put it down.
Jack Zenger
CEO/Zenger Folkman

Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer

Steven Pressfield shares his #1 lesson for anybody in the working world.
Ben Casnocha
Founder/Comcate
Rich

Rich Dad Poor Dad

The funny thing is that the books that had the biggest impact (like my Verne’s favourite) are not necessarily the best books, objectively speaking. They were good enough to present a new worldview that I was not aware of. Timing probably was more important than their intrinsic literary qualities. They “managed” to fall into my lap at the right time. Such a book was Robert Kiyosaki’s “Rich Dad Poor Dad”, a mediocre book by my standards of today, but deeply inspirational by the ones from yesterday.

Vladimir Oane
Founder/UberVU
SPIN

SPIN Selling

The other book on selling is an oldie but goldie, never goes away: SPIN Selling, by Neil Rackham. It's the one when a founder is trying to learn how to sell, belly to belly, I tell them to check out Spin Selling.
Mark Roberge
CRO/Hubspot
The

The Effective Executive: The Definitive Guide to Getting the Right Things Done

My favorite business book is the Effective Executive by Peter Drucker. No question. Business literature is full of nonsense. Drucker doesn’t tolerate nonsense 🙂

Drucker defines an effective executive as anyone who gets the right things done (an “executive” for Drucker is broad — it’s essentially what we would call knowledge workers). It’s actually a really important point: being effective is not about your personality. The only thing that matters is if you get the right stuff done.

Steve Benjamins
Founder/Site Builder Report
Profit

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

The most recent business book I found that had a transformative impact on my business is Profit First by Mike Michalowicz, which completely changed the way we manage our finances at Grammar Factory.
Jacqui Pretty
Founder/Grammar Factory
Radical

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity

I am currently reading two business books: Radical Candor by Kim Scott which I expect can help me build better relationships with my colleagues, and Lean Customer Development by Cindy Alvarez which helps me have more open conversations with clients and better define our product roadmap.
Thomas Graziani
Co-founder/WalktheChat
Little

Little Red Book of Selling: 12.5 Principles of Sales Greatness

If you want to make the transition into business, sales is a must. Most sales books are bloated and spand many thousands of pages without much insight, but there are a few that are different and you MUST read:

  • Little Red Book of Selling: 12.5 Principles of Sales Greatness
  • SPIN Selling
Santiago Basulto
Co-Founder/rmotr.com

Crush It!: Why NOW Is the Time to Cash In on Your Passion

Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!
Tony Hsieh
CEO/Zappos

Universal Principles of Design: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Essentially a reference book for product designers, the universal principles is a smartly curated and neatly presented guide to the key terms you'll come across as a designer, with examples and diagrams. A beautiful book.
Benjamin Humphrey
CEO & Co-Founder/DoveTail

What They Don’t Teach You at Harvard Business School: Notes from a Street-smart Executive

Question: What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path.

Answer:

  • “Zen and the Art of Making a Living: A Practical Guide to Creative Career Design” By Laurence Boldt
  • “Horse Sense: The Key to Success Is Finding a Horse to Ride” by Al Ries and Jack Trout
  • “What They Don't Teach You at Harvard Business School” by Mark McCormack
Christopher Lochhead
Host/Legends and Losers Podcast
How

How Google Works

How Google Works is a good insight to a large corporate in the tech world.
Gary Bury
Co-Founder/Timetastic
Mastering

Mastering Bitcoin: Programming the Open Blockchain

This [reading something helpful] happens with pretty much every book I read. Most recently it happened to me when I was reading “Mastering Bitcoin” by Andreas Antonoupolous. I had no idea what the components of a Bitcoin wallet address were and he elegantly explains them in detail in chapter 4. It’s particularly relevant because we started CBlocks and we focus almost exclusively on wallet generation for our customers.
Auston Bunsen
Co-Founder/CBlocks
To

To Kill a Mockingbird

For non-business, my favorite is To Kill a Mockingbird. It's the first book I ever read over and over until the cover fell off. It changed how I thought about leadership and courage.
Jennifer Rock
Co-author/B.S. Incorporated
Sapiens:

Sapiens: A Brief History of Humankind

Both Melinda and I read this one, and it has sparked lots of great conversations at our dinner table. Harari takes on a daunting challenge: to tell the entire history of the human race in just 400 pages. He also writes about our species today and how artificial intelligence, genetic engineering, and other technologies will change us in the future. Although I found things to disagree with—especially Harari’s claim that humans were better off before we started farming—I would recommend Sapiens to anyone who’s interested in the history and future of our species.

Bill Gates
CEO/Microsoft

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

Few technical books and a bit of everything. The following books are currently sitting on my bedside table: The Hitchhiker's Guide To The Galaxy, Predictable Revenue, Manufacturing Consent, Agile Application Security. Oauth In Action, Serious Cryptography.
Louis Nyffenegger
Founder/PentesterLab

The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail

It's important that we make this transformation, because of what Clayton Christensen calls the innovator's dilemma, where people who invent something are usually the last ones to see past it, and we certainly don't want to be left behind.

Steve Jobs
Founder/Apple
Chernobyl:

Chernobyl: A Documentary Story

Chernobyl: A Documentary Story by Iurii Scherbak has some amazing stuff from a Ukrainian and Soviet perspective, including some remarkable exchanges with Legasov himself.
Craig Mazin
Creator, Writer, Producer/Chernobyl TV Series

The End of Jobs: Money, Meaning and Freedom Without the 9-To-5

Entrepreneurs largely celebrate the end of the dreaded 9-to-5 and are ready to dive headfirst into a world where they call the shots. The End of Jobs argues that rapid advancements in technology and globalization are leveraging points in the accumulation of wealth, meaning and freedom. This eye-opening book will give reluctant entrepreneurs the nudge they need, with sobering statistics on why the century-long growth in wages stopped in 2000, and why MBAs and JDs can't land jobs, let alone pay off their significant debt.
Sujan Patel
Co-Founder/Web Profits
The

The Complacent Class: The Self-Defeating Quest for the American Dream

The Complacent Class: The Self-Defeating Quest for the American Dream by Tyler Cowen who is not only one of my favorite authors, he is a personal hero.
Ryan Holiday
Founder/Brass Check
Alibaba's

Alibaba’s World: How a remarkable Chinese company is changing the face of global business

For business insight, check out Alibaba's World by Porter Erisman and Originals: How Non-Conformists Move the World by Adam Grant.
Vanessa Keng
Co-Founder/The Golden Concepts
Don't

Don’t Make Me Think: A Common Sense Approach to Web Usability

In terms of web design, Don't Make Me Think by Steve Krug — so important for anyone learning how to build websites.
Tracy Osborn
Founder/Wedding Lovely
The

The Four Steps to the Epiphany

If you are reading to learn skills that can be implemented in your startup, I’d recommend The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful by Eric Reis and actually avoid its predecessor The Four Steps to the Epiphany: Successful Strategies for Products That Win by Steve Blank until later in your career.
Craig Pearce
Co-Founder/Kid Genius
Chaos

Chaos Monkeys: Inside the Silicon Valley Money Machine

Chaos Monkeys was a fun one that I read recently. About kind of M&A, and growing a business in Silicon Valley over the last five years.
Mike Dudas
Co-founder/Button
Building

Building a Big Small Business Brand: How to Turn Your Brand into Your Most Valuable Asset

This book belongs in the hands of every small business owner serious about beating their competition and becoming more successful than ever imagined. Building a Big Small Business Brand shows how with real-world examples and plenty of eye-candy to make it worth reading over and over again. It also belongs in the hands of every graphic designer, providing tools to help communicate to their clients the ever increasing importance of branding.
Glenn Taylor
Owner/ChromaGraphics
Social

Social Business By Design: Transformative Social Media Strategies for the Connected Company

One of the five books Jeff recommends to young people interested in his career path.
Jeff Gibbard
Chief Brand Officer/From The Future

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

After reading The E-Myth Revisited by Michael Gerber and The 80/20 Principle by Richard Koch, I decided that extreme questions were the forcing function I needed.
Tim Ferriss
Author & Entrepreneur
The

The Lean Startup

There are quite a few good business books on technology, and I'll list below some I find to be a good starting point. Personally, I like biographies a lot and I mostly read biographies of dead people, because those are the most honest ones. So because the computer age is still very young, there won't be a lot of biographies in my list.
Bogdan Iordache
Co-Founder/How to Web

Imagine It Forward: Courage, Creativity, and the Power of Change

Beth Comstock has written a wonderful book, full of excellent insights and lessons from her hugely successful career. She has recently been elected to the advertising all of fame, and after reading this you will know why. This book is of great value to almost virtually any leader and her stories and examples are told in a breezy way that makes it a joy to read.
Phil Knight
Founder/Nike
Getting

Getting Real

I find it difficult to say I have a favorite business book, there is no perfect book in my opinion, each has its own elements to take away, and each will inevitably have elements that don’t apply to you or you disagree with. Getting Real by 37Signals is undoubtedly a book I refer back to and recommend to others. [...] was an important book for me, the ideas were defying conventional wisdom and teaching. I’m not a fan of large multi national businesses and the focus on corporate transactions, so to read something that aligned with my small business beliefs and focused on simplicity was gratifying. It was the kind of book that I read thinking, ‘yes, this is what I’ve been thinking all along, but never been able to vocalise’.
Gary Bury
Co-Founder/Timetastic

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

Sorrell, CEO of the communications house/ad agency, WPP, has a rather eclectic mix this summer:

 

  • Powerhouse: The Untold Story of Hollywood’s Creative Artists Agency—James Andrew Miller
  • Universal Man: The Seven Lives of John Maynard Keynes—Richard Davenport-Hines
  • Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future—Ashlee Vance

 

Sir Martin Sorrell
CEO/WPP

Delivering Happiness: A Path to Profits, Passion, and Purpose

I chose this book because it taught me how important it is that your business represents you and that you passionately believe in it. I also learned from it the importance of organizational culture, and that the endpoint of a sale should always be customer's happiness, not the money-product/service exchange.
Robert Hajnal
Founder/Trail Running Academy
The

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

I tend to jump from book to book and may switch if I am interested in some new topic. This is a pleasure for me (which I also do benefit work wise from too). It’s quite a random list because I have eclectic interests (or just scatterbrained most likely) on tech business, AI, general global economy, geopolitics, rising Biotech economy & history. I'm basically 15% to 50% into all these books.
Marvin Liao
Partner/500 Startups
Losing

Losing My Virginity

I encourage you to read his autobiography “Losing My Virginity” as well as his book “Business Stripped Bare” if you haven’t gone through them yet. Uber-inspiring. For people who want to become Remarkable Entrepreneurs – and express their absolute best.
Robin Sharma
Founder/Sharma Leadership International
The

The Execution Factor: The One Skill that Drives Success

If you’re intentional about upskilling or upgrading, The Execution Factor gives you the framework and traits to get there. Through her own wealth of examples and applicable process, Perell has created essential reading that cracks the code on how to drive success in your life and work.
Jonathan Auerbach
Vice President, Chief Strategy, Growth Officer/PayPal
Darwin

Darwin Among The Machines: The Evolution Of Global Intelligence

This book was recommended by Antonio when asked for titles he would recommend to young people interested in his career path.
Antonio Eram
Founder & CEO/NETOPIA mobilPay
Remote:

Remote: Office Not Required

Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime.
Richard Branson
Founder/Virgin Group
Steve

Steve Jobs

It’s unusual for modern biographies to be this good. It’s especially unusually for the subject of the biography to approach the biographer in the way that Steve Jobs did (thinking that he was the intellectual heir of Benjamin Franklin and Albert Einstein). But despite those two things, this bio is and will likely forever be a classic. It shows Jobs at his best–determined, creative, prophetic–and at his worst–petty, selfish, tyrannical and vicious. You can learn just as much about what kind of leader you probably don’t want to be from this book as you can from anything else. That’s what is so strange about Jobs and this biography. You read it and you’re blown away and impressed but I think very few of us think: yeah, I want to be that guy. I want to treat my kids that way, I want to be obsessed with trivial design things that way, I want to hate that way, and so on. You admire him but you also see him as a tragic figure. That’s how you know that Isaacson did an amazing job with this book. TC mark
Ryan Holiday
Founder/Brass Check
The

The Fur Country: Seventy Degrees North Latitude

Re-reading a classic 🙂
Ovidiu Drugan
Owner/Set Sail Nautic School
The

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

I read this book at a time when Udemy was rapidly growing—over the 18 months where we went from 30 to 200 people. It was helpful to read about Horowitz's challenges, worries, and triumphs when addressing the same types of issues at a similar stage of growth. There are so many big decisions you need to make where there's just no clear-cut, right or wrong answer. There are a lot of gray areas. You gather information from your team, but the hard decisions rest with you. This book helped me realize that while I needed to carefully and objectively consider feedback, I was responsible for making a decision in the end—even when it was an unpopular one.

Dennis Yang
CEO/Udemy
The

The Alchemist

There was a moment where I was on a quest for self-discovery. I felt lost and wasn't sure if I was who I was because I made the decision to be me, or if my identity was programmed by culture, society and setting. Because of that, I started reading self-help books to reconstruct identity and mold who I wanted to be. This book helped me.
Ola Olusoga
Co-founder/Populum

Is Your Business Worth Saving?: A Step-by-Step Guide to Rescuing Your Business and Your Sanity

This book is an exceptional step-by-step guide any entrepreneur can learn from because Stacy does an awesome job covering the right lessons with the right detail. The end of each chapter includes Sign Posts to help you take action on critical points along your path. And Chapter Two, in my opinion, is where the rubber meets the road for any business owner--learning how to deal with self-doubt, negativity, self-sabotage, and then the lessons of how to define your priorities and giving yourself permission to fail. Outstanding!
Stephen Woessner
CEO/Predictive ROI
Man's

Man’s Search for Meaning – The Classic Tribute to Hope from the Holocaust

Frankl is one of the most profound modern thinkers on meaning and purpose. His contribution was to change the question from the vague philosophy of “What is the meaning of life?” to man being asked and forced to answer with his actions. He looks at how we find purpose by dedicating ourselves to a cause, learning to love and finding a meaning to our suffering. His other two books on the topic, Will To Meaning and Man’s Search for Ultimate Meaning have gems in them as well.
Ryan Holiday
Founder/Brass Check
Think

Think and Grow Rich

I do goal-setting. The first time I read about this was in Napoleon Hill's 'Think and Grow Rich,' I was 16 years old.

Daymond John
Founder/FUBU
The

The 48 Laws of Power

There is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek power ourselves that we might be free enough and influential enough to accomplish our goals—so we must understand where power comes from, how it works and how to get it. But pure power is meaningless. It must be joined to mastery and purpose. So read his book Mastery so that you can figure your life’s task and how to dedicate yourself to it.
Ryan Holiday
Founder/Brass Check
The

The Everything Store: Jeff Bezos and the Age of Amazon

I really enjoyed Brad Stone's The Everything Store: Jeff Bezos and the Age of Amazon. Anyone who wants to better understand the dynamics of disruption or just gain a better understanding of the website we've come to love, must read this book.

Shane Parrish
Founder/Syrus Partners
Rework

Rework

If given a choice between investing in someone who has read Rework or has an MBA, I'm investing in Rework every time. This is a must read for every entrepreneur.
Mark Cuban
Co-founder/HDNet & Broadcast.com
The

The Obstacle is the Way

Follow these precepts and you will revolutionise your life.
Steven Pressfield
Author/The War of Art
Horse

Horse Sense: The Key to Success Is Finding a Horse to Ride

Question: What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path.

Answer:

  • “Zen and the Art of Making a Living: A Practical Guide to Creative Career Design” By Laurence Boldt
  • “Horse Sense: The Key to Success Is Finding a Horse to Ride” by Al Ries and Jack Trout
  • “What They Don't Teach You at Harvard Business School” by Mark McCormack
Christopher Lochhead
Host/Legends and Losers Podcast
Homo

Homo Deus: A Brief History of Tomorrow

Harari’s new book is as challenging and readable as Sapiens. Rather than looking back, as Sapiens does, it looks to the future. I don’t agree with everything the author has to say, but he has written a thoughtful look at what may be in store for humanity.
Bill Gates
CEO/Microsoft