There’s nothing quite like delving into the best psychology books to gain a deeper understanding of yourself and others around you. As 450 million people suffer from mental disorders, if not more, due to a stigma of seeking help, this is by far one of the essential subjects to consider.
Although self-diagnosis isn’t recommended, the best books on psychology can help you to better understand the afflictions you encounter daily. Even for students who are searching for curriculum materials or books that can help you to understand a topic in your classes better, these titles will prove to be invaluable.
You can guarantee there won’t be a shortage of materials, as you can browse through titles written by authors who have dealt with anxiety, depression, substance abuse, bipolar disorder, and more. Having a deeper understanding of the human psyche and how it can be affected over the years is an asset that plenty of people do not have.
The best books on psychology are incredibly notable, as trained professionals in the field wrote them. Not only will you have statistically valid information at your fingertips, but you will also be able to gain experience from individuals who have been face to face with patients suffering from an assortment of disorders.
Being able to understand how to assess, diagnose, and treat these disorders can provide you with the stepping stones you need to establish yourself as a trained psychologist or psychiatrist.
If you’re not searching for classroom texts, psychology books can also assist you in dealing with a loved one’s diagnosis. Plenty of the titles that we recommend are fantastic resources for families struggling through mental disorders, especially if you have a fundamental understanding of the ones you’re faced with.
Using these books can assist you with making a choice to get help, or helping a family member in getting help for themselves. With the help of the best psychology books on this list, you will have the opportunity to see yourself in a different, healthier way, which is better not only for you but for everyone around you, as well.
Best Psychology Books, Best Books on Psychology
While re-reading Mihaly Csikszentmihalyi’s wonderful book Flow: The Psychology of Optimal Experience, I came across this passage on working crossword puzzles. I think he could just as well be talking about making blackout poems:
There is much to be said in favor of this popular pastime, which in its best form resembles the ancient riddle contests. It is inexpensive and portable, its challenges can be finely graduated so that both novices and experts can enjoy it, and its solution produces a sense of pleasing order that gives one a satisfying feeling of accomplishment. It provides opportunities to experience a mild state of flow to many people who are stranded in airport lounges, who travel on commuter trains, or who are simply whiling away Sunday mornings.
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work
One of the most eye opening for me was “Emotional Intelligence: Why It Can Matter More Than IQ” as it offered a different perspective on leadership, and how empathy can make you a more successful leader. Every person has some degree of empathy and through this book you understand how to apply it more intently.
Authentic Happiness: Using the New Positive Psychology to Realise your Potential for Lasting Fulfilment
I am glad to find a complete book dealing with all aspects of consciousness in CLEARLY written format, with graphs and tables to facilitate comprehension. The book covers everything I had seen before from Artificial Intelligence to Philosophy to Neurology to Evolutionary Biology.
Say one wants to get an idea of Dan Dennett's theory of consciousness (without having to get through Dennett's circuitous, unfocused and evasive prose) or Searle's Chinese room argument or Turing's test or Chalmer's position or Churchland's neurophilosophy or a presentation of research on the neural correlates of consciousness...Everything I could think about is there.
Smash hit in Japan, and easy to see why. Adlerian psychology meets Stoic philosophy in Socratic dialogue. Compelling from front to back. Highly recommend.
People vote with their wallet --particularly when they do it a second time, when they REpurchase. Those who believe in the revelation of preferences should note that there are books one buys again when a copy is lost --particularly when they are read cover to cover.
I am buying another copy of this book as mine was lost or misplaced. That should speak volumes.
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
- Rule 1: Stand up straight with your shoulders back
- Rule 2: Treat yourself like someone you are responsible for helping
- Rule 3: Make friends with people who want the best for you
- Rule 4: Compare yourself to who you were yesterday, not to who someone else is today
- Rule 5: Do not let your children do anything that makes you dislike them
- Rule 6: Set your house in perfect order before you criticise the world
- Rule 7: Pursue what is meaningful (not what is expedient)
- Rule 8: Tell the truth – or, at least, don’t lie
- Rule 9: Assume the person you are listening to might know something you don’t
- Rule 10: Be precise in your speech
- Rule 11: Do not bother children when they are skateboarding
- Rule 12: Pet a cat when you encounter one on the street
This book is amazing—it didn't change my mind, so much as it has changed the way I think. It helps to understand the difference between the way you make quick decisions, versus considered decisions—it takes different mechanisms in the brain. Understanding which you're doing at any given time can have a profound impact on what you ultimately decide.
Permission to Feel: Unlocking the Power of Emotions to Help Our Kids, Ourselves, and Our Society Thrive
Escape from Freedom examines what happened to the human psyche when we went from a medieval caste system to the modern world. As we gained freedom from all sorts of oppressions, we also got detached from a predictable and safe role in society. That anxiety is often difficult to cope with, especially when things don’t turn out the way we aspired to. Fromm argues that we need to balance this freedom from with just as much freedom to. Positive freedom, not just negative freedom.
The book was written in 1941 and obviously colored by the rise of fascism and the world wars. But it’s message is as timely today, in an age of populism and unease. It draws a compelling connection between the loss of identity and belonging with the appeal of authoritarian figures. That it’s a human response to turn away from freedom when that freedom turns life into anxiety and disappointment. So from Trump to Erdogan, there’s strong public support.
This book is the key to understand the way societies reacts and why.
Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong
Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work
The Passion Paradox: A Guide to Going All In, Finding Success, and Discovering the Benefits of an Unbalanced Life
This summer, Mackenna is learning more about the birth of behavioral economics, the psychology of white collar crime, and the restoration of American cities as locations of economic growth.
The Gift of Fear by Gavin de Becker shares a bunch of anecdotes from violent attacks, how the victims often knew per instinct that something wasn’t right, but suppressed that instinct for fear of seeming rude or silly or whatever. He also presents a bunch of analytical frameworks for evaluating threats, stalkers, and other menaces.
But it’s not a dry textbook. Gavin had a violent upbringing and brings a lot of personal anecdotes and perspectives to bear as well.
Rewire: Change Your Brain to Break Bad Habits, Overcome Addictions, Conquer Self-Destructive Behavior
A few years ago, Bill Stixrud and Ned Johnson started noticing the same problem from different angles: Even high-performing kids were coming to them acutely stressed and lacking motivation. Many complained they had no control over their lives. Some stumbled in high school or hit college and unraveled. Bill is a clinical neuropsychologist who helps kids gripped by anxiety or struggling to learn. Ned is a motivational coach who runs an elite tutoring service. Together they discovered that the best antidote to stress is to give kids more of a sense of control over their lives. But this doesn't mean giving up your authority as a parent. In this groundbreaking book they reveal how you can actively help your child to sculpt a brain that is resilient, and ready to take on new challenges.
The Self-Driven Child offers a combination of cutting-edge brain science, the latest discoveries in behavioral therapy, and case studies drawn from the thousands of kids and teens Bill and Ned have helped over the years to teach you how to set your child on the real road to success. As parents, we can only drive our kids so far. At some point, they will have to take the wheel and map out their own path. But there is a lot you can do before then to help them tackle the road ahead with resilience and imagination.
If you like the thinker's prose, the so-called romantic science,a style attributed to the Russian neuroscientist A. R. Luria,which consists in publishing original research in literary form, you would love this book. Clearly intellectual scientists are vanishing under the weight of the commoditization of the discipline. But once in a while someone emerges to reverse such setbacks. Goldberg, who was the great Luria's student and collaborator, is even more colorful and fun to read than the master.
He is egocentric, abrasive, opinionated, and colorful. He is also disdainful of the conventional beliefs in neurosciences --for instance he is suspicious of the assignment of specific functions, such as language, to anatomical regions. He is also skeptical of the journalistic triune brain. His theory is that the hemispheric specialization is principally along pattern matching and information processing lines:the left side stores patterns, while the right one processes novel tasks. It is convincing to see that children suffer more from a right brain injury, while adults have the opposite effect. There is a little bit of open plugging of Goldberg's for-profit institute;he would have gotten better results by being subtle.
A fre minor points. I did not understand why Goldberg discusses modularity, of which he is critical, as if it were the same thing in both neurobiology and in cognitive science. In neurobiology, modularity implies regional localization, while cognitive scientists (Marr, Fodor, etc.) make no such assumption: for them it is entirely functional and they would be in great agreement with Goldberg. Also I did not understand why he attributes the language instinct to Pinker, not Chomsky, and why he makes snide remarks about behavioral scientists like Kahneman and Tversky. But these are very minor details that do not weaken the message (I still gave the book 5 stars). I am now spoiled; I need more essays by opinionated, original,and intellectual, contemporary scientists.
I read the book once when it came out. Since then I've had the chance to reread it a few times, discovering more and more layers as my interests take me in new directions(for instance the discussion on the happiness treadmill goes to the core of the current discussions in the economics of happiness). I now carry a copy on my trips as I can kill time in airports by perusing random sections.
The book is so readable as to perhaps set a standard. Yet it is complete in the sense that it covers more of the evolutionary thinking than meets the eye. I didn't realize it until I went to the site [...] and got into the more technical research material.
Gladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something.
But his stories are so great as he explains these deep concepts.
How did the Beatles become the best? Why are professional hockey players born in January, February and March?
And so on.
When I read Sapiens:, I found the chapter on the evolution of the role of religion in human life most interesting and something I wanted to go deeper on.
William James was a philosopher in the 1800s who shaped much of modern psychology.
This critique of the computational theory of mind and the pan-adaptionist tradition is clearly so honest that it goes after the ideas promoted by Fodor's own 1983 watershed book The Modularity of Mind. In brief the essay is an attack on massive modularity by saying that there are things after all that escape the programming (encapsulation and opacity are key: how can we talk about something OPAQUE? We know nothing about a few critical things...).
Granted the book is horribly written (that is Fodor's charm after all) but his argumentation is so ferocious that he ends up loud & clear.
The man is critical of his own ideas, and of the current in thought that he he helped create --one may use Fodor-1 against Fodor-2. Perhaps persons I hold in highest respect are those who go after their own ideas!
Bravo Fodor. Even if I do not agree I can't help admiring the man.
When a look back at my career path, it is the one of an entrepreneur. I have built various businesses, from accounting and financial advisory firms to tech and security businesses. I have also spent most of my adult life in China, a country that is quite hostile to foreigners and very unfair. I have accepted to suffer the hardships of building my business without any investment from anybody, and stick very firmly to my values. I would recommend young people to read about adventure, hardships, and moral choices. Of course, it would be important to also read about the drivers of our humanity, hence the motley list below:
- The Naked Ape, Desmond Moriss’s classic zoological study of the human being.
I do goal-setting. The first time I read about this was in Napoleon Hill's 'Think and Grow Rich,' I was 16 years old.
I’m reading 3 books now and it really depends on my mood.
- (1) Homo Deus by Yuval Harari
- (2) The Influential Mind by Tali Sharot (re-reading it) and
- (3) Hooked by Nir Eyal.
What do I expect to gain? With the 2nd and 3rd books, it’s to reinforce stuff I already know and both also point out useful tips for my business. The first is just a fascinating read about human nature and it’s purely for pleasure.
My favorite book is The Making of the Atomic Bomb by Richard Rhodes. It's a book that covers a vast range of topics over a fifty year period. It talks about the scientific advances that led to the bomb, the personalities that made those advances, and at the same time covers the political choices and escalation of violence over the course of the first half of the 20th Century that paint the use of the atomic bomb on Japan as an almost inevitable conclusion of that escalation. The prose is as incredible as the story. It's really a treat to rea
As a practitioner of probability, I've had to read many books on the subject. Most are linear combinations of other books and ideas rehashed without real understanding that the idea of probability harks back to the Greek pisteuo (credibility) [and pithanon that led to probabile in latin] and pervaded classical thought. Almost all of these writers made the mistake to think that the ancients were not into probability. And most books such as Against the Gods are not even wrong about the notion of probability: odds on coin flips are a mere footnote. Same with current experiments with psychology of probability. If the ancients were not into computable probabilities, it was not because of theology, but because they were not into highly standardized games. They dealt with complex decisions, not merely simplified and purified probability. And they were very sophisticated at it.
The author is both a mathematician and a philosopher, not a philosopher who took a calculus class hence has a shallow idea of combinatorics and feels dominated by the subject, something that plagues the subject of the philosophy of probability. This book stands above, way above the rest: I've never seen a deeper exposition of the subject, as this text covers, in addition to the mathematical bases, the true philosophical origin of the notion of probability.
Finally, Franklin covers matters related to ethics and contract law, such as the works of the medieval thinker Pierre de Jean Olivi, that very few people discuss today.
And while you are at it, throw in “Bounce” by Mathew Syed, who was the UK Ping Pong champion when he was younger.
I love any book where someone took their passion, documented it, and shared it with us. That’s when you can see the subtleties, the hard work, the luck, the talent, the skill, all come together to form a champion.
Heck, throw in, “An Astronaut’s Guide to Earth” by Commander Chris Hadfield.
Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!
Joseph Campbell was the first person to really open my eyes to [the] compassionate side of life, or of thought... Campbell was the guy who really kind of put it all together for me, and not in a way I could put my finger on... It made you just glad to be alive, [realizing] how vast this world is, and how similar and how different we are.
I read this book twice. The first time, I thought that it was excellent, the best compendium of ideas of social science by arguably the best thinker in the field. I took copious notes, etc. I agreed with its patchwork-style approach to rational decision making. I knew that it had huge insights applicable to my refusal of general theories [they don't work], rather limit ourselves to nuts and bolts [they work].
Then I started reading it again, as the book tends to locate itself by my bedside and sneaks itself in my suitcase when I go on a trip. It is as if the book wanted me to read it. It is what literature does to you when it is at its best. So I realized why: it had another layer of depth --and the author distilled ideas from the works of Proust, La Rochefoucault, Tocqueville, Montaigne, people with the kind of insights that extend beyond the ideas, and that makes you feel that a reductionist academic treatment of the subject will necessary distort it [& somehow Elster managed to combine Montaigne and Kahneman-Tversky]. So as an anti-Platonist I finally found a rigorous treatment of human nature that is not Platonistic --not academic (in the bad sense of the word).
The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
This book is a breath of fresh air. While most sales books are based on the author's experience, every chapter in this superbly well-written book is rooted in science.
The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure
Both Melinda and I read this one, and it has sparked lots of great conversations at our dinner table. Harari takes on a daunting challenge: to tell the entire history of the human race in just 400 pages. He also writes about our species today and how artificial intelligence, genetic engineering, and other technologies will change us in the future. Although I found things to disagree with—especially Harari’s claim that humans were better off before we started farming—I would recommend Sapiens to anyone who’s interested in the history and future of our species.
The Upside of Your Dark Side: Why Being Your Whole Self–Not Just Your “Good” Self–Drives Success and Fulfillment
Conversations with God by Neale Donald Walsch is the top of the list. This series of books brought simple and amazing insights, initially I thought it was just another category of religious books (given the titles), and I didn’t like the idea of subscribing to organised religions due to the limitation of perspectives. However, this book opened “doors of perceptions” for me, and I was peeled to almost every page of the book.
The amount of higher intelligence, wisdom and critical thinking is captured brilliantly in concise philosophical points through the dialogue between the author and his connection to the higher self/or universal being. The books offers spiritual (non-religious) and universal insights to human experiences, meaning, life and death, evolution and nature, metaphysics and quantum science. This book “came to me almost 18 years ago, it was given by a dear friend, during the time when I began my journey of self discovery. The books ignited a flame within me, and charted a path towards spiritual awakening and higher learnings. My existential identity” began with that book. It connected many dots, and answered many questions I posed.
Holy shit, this book is good. Just holy shit. Even if it was just the main narrative–the chase to kill a man-eating Tiger in Siberia in post-communist Russia–it would be worth reading, but it is so much more than that. The author explains the Russian psyche, the psyche of man vs predator, the psyches of primitive peoples and animals, in such a masterful way that you’re shocked to find 1) that he knows this, and 2) that he fit it all into this readable and relatively short book.
You may have heard about the story on the internet a while back: a tiger starts killing people in Russia and a team is sent to kill it (Russia is so fucked up, they already have a team for this). At one point, the tiger is cornered and leaps to attack the team leader…and in mid-air the soldier’s rifle goes into the tigers open jaws and down his throat all the way to the stock, killing the tiger at the last possible second. The autopsy later revealed that the tiger had been shot something like a dozen times during its life and lived. The story is very similar to that of the Tsavo maneaters, which was turned into the underrated Val Kilmer movie The Ghost and the Darkness.
There are all sorts of well-selected threads from evolutionary psychology and biology in this book and it makes the book a self-educator’s dream. You can pick and choose which ones you want to follow next–trusting safely that the author has pointed you in an interesting and valuable direction. But that’s just the meta-stuff that is a bonus with this book, and it’s worth pointing out only because the rest of the book is just so fucking interesting and exciting.
One of the books that had the biggest impact on me and my career.
Positive Discipline: The Classic Guide to Helping Children Develop Self-Discipline, Responsibility, Cooperation, and Problem-Solving Skills
Two others worth considering (although they are often hard to find) that rounded out my library...
Chernobyl: Insight from the Inside by VM Chernousenko
Chernobyl Record by RF Mould
The Mask of Masculinity: How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives
You are a hot shot in a company, though not the boss. You are paid extremely well, but, again you have plenty of bosses above you (say the partners of an investment firm). Is it better than deriving a modest income being your own boss? The counterintuive answer is NO. You will live longer in the second situation, even controlling for diet, lifestyle, and genetic predispositions.
Marmot spent years poring over data; he left no stone unturned and is well read in the general literature on human nature. This idea of people living longer when they exert control over their lives has not spread yet. That people lead longer lives when they trust their neighbors and feel part of a community is far reaching. Just think of the implications on social justice etc. Also think that everything you learn on human preferences and well-being in both economics and medicine is either incomplete (medicine) or bogus (economics).
The book is well written, humorous at times, and rigorous --it reads like a well-translated scientific paper. But it feels that it is just the introduction to a topic. Please, write the continuation.
How to Change Your Mind: What the New Science of Psychedelics Teaches Us About Consciousness, Dying, Addiction, Depression, and Transcendence
Michael Pollan masterfully guides us through the highs, lows, and highs again of psychedelic drugs. How to Change Your mind chronicles how it’s been a longer and stranger trip than most any of us knew.
I would say it was Stephen Guise's book Mini Habits: Smaller Habits, Bigger Results. The title sounds like one of those formulaic self-help books, of which there are hundreds. But this one's different. Guise has derived a somewhat counter-intuitive approach to building habits and tackling hard projects. He suggests that we fail in bringing about personal change because we set the bar too high. He proposes an alternate approach that at first sounds a little weird — build 'mini-habits', (ludicrously) microscopic versions of the habits or projects you want to adopt. He dwells deep into the psychological advantage of this technique, revealing why we fail and why the idea of 'mini-habits' practically guarantees success.
I'm usually averse to self-help books that espouse trite productivity formulas; I avoid them like the plague. But this one came highly recommended, and to my surprise, the technique worked!
A Human’s Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control
Sean Platt has a good book that just came out about writing many books. I recommend it. “Write. Publish. Repeat.” I think Sean has published over 50 books. I don’t know because he uses pseudonyms as well.
Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder
Dow Chemical Company chairman and CEO Liveris will take this time to get away from heavier reading and enjoy some of the most highly acclaimed novels of the past year.
A wonderful book on wisdom and decision-making written by a wise decision-maker. This is the kind of book you read first, then leave by your bedside and re-read a bit every day, so you can slowly soak up the wisdom. It is sort of Montaigne but applied to business, with a great investigation of the psychological dimension of decision-making.
I like the book for many reasons --the main one is that it was written by a practitioner who knows what he wants, not by an academic.
The Epigenetics Revolution: How Modern Biology Is Rewriting Our Understanding of Genetics, Disease, and Inheritance
Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents
It’s such a lovely weird book. Partly, it’s Dostoyevsky giving us an account, through the fictional narrator, of his view on the human condition. Just one quote: “But man has such a predilection for systems and abstract deductions that he is ready to distort the truth intentionally, he is ready to deny the evidence of his senses only to justify his logic”. The idea of humans being suckered into living only according to “logic”, and not only the vanity of such a pursuit, but the impossibility of it, is a wonderful antidote to much of contemporary morality and wonkness.
In the same vein, I found the attack on the core underpinning concept of much of 20th century economics, that people are rational beings making rational choices to optimize their own advantage, so forward for its time. Notes from Underground is from 1864, yet manages to expertly debunk that narrow view. Freedom, not material advantage, is the “most advantageous advantage”, even when that’s the freedom to do yourself harm. (Any analysis of Brexit and Trump would do well to consult with Dostoyevsky).
Also, major bonus points for being a short book, yet packing so much punch.
Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime.
Over the years he’s [Tony Hsieh] recommended well over 20 business books — including his own, the 2010 bestseller Delivering Happiness and you can always find what he’s currently reading atop his cluttered desk. Start with Why is amogst those titles.
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
- The Boron Letters by Gary Halbert;
- Advertising Secrets of the Written Word by Joseph Sugerman;
- Kickass Writing Secrets of a Marketing Rebel by John Carlton.
Pinker is at his best when he analyzes historic trends and uses data to put the past into context. I was already familiar with a lot of the information he shares—especially about health and energy—but he understands each subject so deeply that he’s able to articulate his case in a way that feels fresh and new.
I love how he’s willing to dive deep into primary data sources and pull out unexpected signs of progress. I tend to point to things like dramatic reductions in poverty and childhood deaths, because I think they’re such a good measure of how we’re doing as a society. Pinker covers those areas, but he also looks at more obscure topics.
Here are five of my favorite facts from the book that show how the world is improving:
- 1. You’re 37 times less likely to be killed by a bolt of lightning than you were at the turn of the century—and that’s not because there are fewer thunderstorms today. It’s because we have better weather prediction capabilities, improved safety education, and more people living in cities.
- 2. Time spent doing laundry fell from 11.5 hours a week in 1920 to an hour and a half in 2014. This might sound trivial in the grand scheme of progress. But the rise of the washing machine has improved quality of life by freeing up time for people—mostly women—to enjoy other pursuits. That time represents nearly half a day every week that could be used for everything from binge-watching Ozark or reading a book to starting a new business.
- 3. You’re way less likely to die on the job. Every year, 5,000 people die from occupational accidents in the U.S. But in 1929—when our population was less than two-fifths the size it is today—20,000 people died on the job. People back then viewed deadly workplace accidents as part of the cost of doing business. Today, we know better, and we’ve engineered ways to build things without putting nearly as many lives at risk.
- 4. The global average IQ score is rising by about 3 IQ points every decade. Kids’ brains are developing more fully thanks to improved nutrition and a cleaner environment. Pinker also credits more analytical thinking in and out of the classroom. Think about how many symbols you interpret every time you check your phone’s home screen or look at a subway map. Our world today encourages abstract thought from a young age, and it’s making us smarter.
- 5. War is illegal. This idea seems obvious. But before the creation of the United Nations in 1945, no institution had the power to stop countries from going to war with each other. Although there have been some exceptions, the threat of international sanctions and intervention has proven to be an effective deterrent to wars between nations.
There’s one book that I’ve given that it was just Christmas, that I’ve given away a lot of copies. This is a book about Winston Churchill by Boris Johnson. A very talented guy.
Here’s a few books I recommend (in this order) on learning how to write effective copy:
- The Boron Letters by Gary Halbert;
- Advertising Secrets of the Written Word by Joseph Sugerman;
- Kickass Writing Secrets of a Marketing Rebel by John Carlton.