The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

By Scott Galloway

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About the book

Scott Galloway examines Amazon, Apple, Facebook and Google, which he ranks as the most influential companies in the world, and argues that most accounts of their rise are wrong. Instead of accepting the myths the companies broadcast, the business professor asks how they became nearly impossible to avoid, why the stock market forgives them for missteps that would sink other firms, and whether anyone can challenge them as they race to become the first trillion-dollar company. He breaks down their strategies and shows how they play on emotional needs dating back to humanity's cave-dwelling ancestors. He also draws lessons that readers can apply to their own business or career. The book became a New York Times best seller.

Facebook content strategist Angela Pham described it as a critical, if awestruck, look at the biggest four tech companies, and Humanisation founder Cat Williams-Treloar said she likes it for its honesty.

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This book has 3 recommendations

Craig Pearce (Co-Founder/Kid Genius)

I am currently reading The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. I was introduced to the author, Scott Galloway during his appearance on the aforementioned Recode Decode podcast, specifically episode released on September 14. His opinion and thoughts on the big 4 (Apple, Amazon, Facebook and Google) lead me to research him. I put a hold on his book from my local library and waited a few weeks. A great thing about this book is its recency, for example, it includes Amazon’s recent acquisition of WholeFoods. So far, it has covered, in entertaining detail, Amazon and Apple. The author writes with great knowledge, mixed with the right amount of wit. The author argues that Apple is sex, Google is God, Facebook is love and Amazon is our gut. By aligning with these roles in our lives, they have become wildly successful. I hope to hear an expansion of his positions he discussed on the podcast, and hope to apply some of strategies into my own startup.

Angela Pham (Content Strategist/Facebook)

I’m in the middle of The Four, which takes an awestruck-but-critical look at the four largest tech companies.

Cat Williams-Treloar (Founder/Humanisation)

Scott Galloway "The four" - because that's where the Marketing world is. I like the book for its honesty.

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