Disciplined Entrepreneurship

Bill Aulet, who runs the Martin Trust Center for MIT Entrepreneurship and lectures at the MIT Sloan School of Management, disputes the common belief that entrepreneurship cannot be taught. Great founders, in his view, are not born with something special; they make great products. Aulet breaks the work of building a startup around an innovative product into an integrated framework of 24 steps that any hardworking person can learn and use. He stresses focus as crucial to a startup's success, covers the obstacles founders commonly hit and how to get past them, and argues that standing out through innovation takes more than technology. First-time and repeat entrepreneurs are both his intended readers.

Maya Zlatanova, co-founder of FindMeCure, named it in an interview among the books with the greatest impact on her.