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This book has 3 recommendations
Raluca Radu (Owner/MTH Digital)In terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina.
Jonathan Mildenhall (VP of Global Advertising Strategy/Coca Cola)This is a brilliant canter through the rapid and ever changing world of content marketing.
David Meerman Scott (Bestselling Author/The New Rules of Marketing and PR)As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share.
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How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing.
One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
Epic Content Marketing provides everything you need to:
- Determine what your content niche should be to attract and retain customers
- Discover and develop your content marketing mission statement
- Set up a process for creating and curating epic content
- Learn how to leverage social and email channels to create--and grow--your audience
- Measure the performance of your content--and increase your content marketing budget
With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!
Check out EpicContentMarketing.com for book bonus material and to download 20 Epic Examples of Content Marketing