Epic Content Marketing

Joe Pulizzi argues that companies win and keep customers by publishing information those customers actually want, rather than interrupting them with forgettable sales pitches. He walks through the process step by step: choosing a content niche, writing a content marketing mission statement, building a routine for creating and curating material, and growing an audience through social media and email. It also covers measuring how content performs and making the case for a bigger budget. Case studies show how Coca-Cola, LEGO and John Deere use content to drive sales. Pulizzi pitches the method at chief marketing officers of large companies as well as digital marketers and entrepreneurs.

Marketing author David Meerman Scott praised its message that companies should stop interrupting people and publish material worth sharing, and Coca-Cola advertising strategist Jonathan Mildenhall endorsed it as a quick tour of a fast-changing field.