Expert Secrets
The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World
About the book
Russell Brunson, who co-founded and runs the software firm ClickFunnels, sets out how an entrepreneur can find a message and build a mass movement of followers willing to pay for that advice. He argues that the right message, reaching someone at the right moment, can change that person's life, from saving a marriage or mending a family to improving health or growing a company, but only if it reaches the people one feels called to help. First published in 2017, the book later appeared in an updated edition centered on what to say in sales funnels.
Alex Hormozi included it in a thread on X listing the only books he studies and rereads. No Shame Income founder John Shea says it stresses the idea that anyone can teach others how to do something and earn money doing it.
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This book has 2 recommendations
John Shea (Founder/No Shame Income)
One that I'm reading right now that I haven't finished yet is Expert Secrets by Russell Brunson. The reason being is this book really emphasizes the idea that anyone can teach someone else how to accomplish something and make money doing it.
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