About the book
Investors Brad Feld and David Cohen collect advice from TechStars, a startup accelerator built around mentorship and running programs in three U.S. cities. Each year in each city the program backs around ten Internet startups with modest capital and pairs them with about fifty experienced entrepreneurs and investors; historically about three quarters of its companies have gone on to raise significant angel or venture money. The book gathers short essays from the authors, TechStars mentors and company founders, each built on lessons often heard during the program. They are grouped into seven sections on themes such as idea and vision, fundraising, legal matters and structure, and work/life balance.
Realty Mogul chief executive Jilliene Helman called it her favorite book for the very earliest days of a company, and Buffer co-founder Joel Gascoigne recommended it highly to anyone starting out, citing its range from fundraising and hiring to culture and metrics.
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This book has 4 recommendations
Joel Gascoigne (Co-founder/Buffer)
There is so much great content packed into this book across all aspects of a start: ideas, execution, culture, hiring, firing, fundraising, product, metrics, incorporation, work-life balance. It is a book I can highly recommend if you're interested in or are getting started with a startup. Brad Feld and David Cohen are super smart and have a lot of experience, and it shows. I especially loved the chapter titled "If you want money, ask for advice". It's something I've tried to apply ever since reading the book. I've found that genuinely seeking advice is often more productive and leads to more opportunities than asking for money or a partnership or a sale.
Jilliene Helman (CEO/Realty Mogul)
If you're truly really, really early stage and you're just getting started, there's different books than I think if you are growing a company or nearing 100 employees or like the challenges are different. I'd say like in the very, very early days my favorite book was Do More Faster, which is the tech star's book about how to get a company off the ground and pitfalls and all those kinds of things. Now, I really like reading books more about how people created the vision of their company and how people created the culture of their company, and how people grew exponentially, so it just depends on stage but those are some of my favorite books.
Recommended by Magda Marcu (Co-Founder/Sailo)
Source: Magda Marcu, Co-Founder of Sailo, on Her Love for Books & Women in Business
Nelson Chu (Founder/High5.ai)
It will give you a lot of ideas how to be more productive.
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See more books recommended by
Joel Gascoigne, Jilliene Helman, Magda Marcu, Nelson Chu
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Often recommended alongside
- The Lean Startup by Eric Ries (3 shared recommenders)
- Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh (2 shared recommenders)
Appears in collections
Sources
- 50 books that transformed my business and my life
- How Jilliene Helman Raised $45M of Venture Capital and Built a Real Estate Crowdfunding Business (Growth Everywhere podcast)
- Magda Marcu, Co-Founder of Sailo, on Her Love for Books & Women in Business
- Nelson Chu, Founder of High5.ai, Talks about the Books that Changed His Mindset


