Flip the Script

Oren Klaff argues that buyers are tired of being marketed to and resist being told what to think, but trust ideas they believe are their own. Drawing on decades of pitching and closing high-stakes deals, he replaces the old persuasion playbook with a series of simple steps for guiding a buyer to reach a conclusion independently, so that they believe it and buy in. Klaff illustrates the method with his own deals, including getting a billionaire to take him seriously, raising money from a venture capital firm and persuading a skeptical Swiss banker that he was a banking expert.

FUBU founder Daymond John endorsed it for techniques that change the dynamic of selling instead of pushing a pitch, and author Jonah Berger praised its intuitive, actionable methods and real-world examples.