Best Negotiation Books: 26 Picks Recommended by CEOs

Getting to Yes by Roger Fisher and William Ury, Never Split the Difference by Chris Voss and The Strategy of Conflict by Thomas C. Schelling are the negotiation books that founders and CEOs on The CEO Library recommend most. Fisher and Ury replace haggling over positions with principled negotiation, Voss turns his years as the FBI’s lead kidnapping negotiator into principles for everyday deals, and Schelling uses game theory to explain bargaining and threats between states.

My own interest in negotiation books began when a few deals fell through. I was convinced that better technique would have saved some of them, and I still cannot say whether it would have or whether I simply lacked experience. What reading about negotiation did change is my confidence, in meetings with clients and in hard conversations with my team.

The core also covers negotiating systems such as Start with No, Secrets of Power Negotiating and The Bartering Mindset. The related tier gathers books on conflict and hard conversations, among them Difficult Conversations and Nonviolent Communication, and the persuasion books recommended most often, such as How to Win Friends and Influence People and Influence, which deal with disagreement or winning people over rather than with negotiating itself. The list is for founders, salespeople and managers who negotiate more often than they think.

We ranked these 26 books by how many of the 1,088 founders, CEOs and leaders on The CEO Library recommend them: first the 6 books mainly about negotiation, then 20 related books under Also worth reading.

Getting to Yes: Negotiating Agreement Without Giving In - cover

1. Getting to Yes: Negotiating Agreement Without Giving In

by Roger Fisher, William Ury

Recommended by 6 leaders, including Charlie Munger, Michael Herrmann and Alan Pierce

Roger Fisher and William Ury of the Harvard Negotiation Project replace haggling over positions with principled negotiation: focus on interests, separate the people from the problem, invent options for mutual gain and judge outcomes by objective criteria. They also cover stronger opponents and dirty tricks.

See all 6 recommendations and sources

Never Split the Difference: Negotiating As If Your Life Depended On It - cover

2. Never Split the Difference: Negotiating As If Your Life Depended On It

by Chris Voss, Tahl Raz

Recommended by 7 leaders, including David Heinemeier Hansson, Adam Grant and Daniel Pink

Chris Voss, the FBI’s former lead international kidnapping negotiator, turns cases from a Brooklyn bank robbery to gang violence in Haiti into nine principles that put emotional intelligence at the center of bargaining. Adam Grant praised its advice as useful for everyday conflicts as well as high-stakes deals.

See all 7 recommendations and sources

The Strategy of Conflict - cover

3. The Strategy of Conflict

by Thomas C. Schelling

Recommended by 1 leader: Steven Pinker

Thomas C. Schelling applies game theory to threats, deterrence and bargaining between states. Steven Pinker, who named it among his most important books, said it explains why it can pay to act like an irrational hothead.

See all 1 recommendation and sources

The Bartering Mindset: A Mostly Forgotten Framework for Mastering Your Next Negotiation - cover

4. The Bartering Mindset: A Mostly Forgotten Framework for Mastering Your Next Negotiation

by Brian Gunia

Recommended by 1 leader: Adam Grant

Brian Gunia argues that money makes people think narrowly at the bargaining table, and he borrows the more strategic habits of old barter economies, where goods were swapped directly, to improve modern negotiations over money. Adam Grant called his bargaining insights both novel and useful.

See all 1 recommendation and sources

Secrets of Power Negotiating: Inside Secrets from a Master Negotiator - cover

5. Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

by Roger Dawson

Recommended by 1 leader: Javed Khatri

Roger Dawson rejects naive win-win thinking for Power Negotiating, which secures the deal a negotiator wants yet lets the other party believe it came out ahead, covering opening and final moves, pressure points and unethical tactics. Javed Khatri credits it with helping him close many deals.

See all 1 recommendation and sources

Start with No: The Negotiating Tools that the Pros Don't Want You to Know - cover

6. Start with No: The Negotiating Tools that the Pros Don’t Want You to Know

by Jim Camp

Recommended by 1 leader: Joe Mansueto

Jim Camp treats win-win bargaining as a trap that pushes negotiators into early compromise and offers a decision-based system instead: prefer no to yes, never rush to close or appear needy, set an agenda for each contact and deal only with real decision makers.

See all 1 recommendation and sources

Also worth reading

How to Win Friends and Influence People - cover

7. How to Win Friends and Influence People

by Dale Carnegie

Recommended by 44 leaders, including James Clear, Ramit Sethi and Ronn Torossian

Dale Carnegie’s rules, drawn from his New York courses on human relations, show how to win others over to a point of view and correct people without stirring resentment. Sanja Zepan used its advice on negotiating and defusing conflict to turn angry users into supporters.

See all 44 recommendations and sources

Influence: The Psychology of Persuasion - cover

8. Influence: The Psychology of Persuasion

by Robert B. Cialdini

Recommended by 23 leaders, including Charlie Munger, Naval Ravikant and David Heinemeier Hansson

Robert B. Cialdini went undercover among car dealers and other compliance professionals to explain how reciprocation, commitment, social proof, liking, authority and scarcity get people to say yes, and how to resist those tactics. Charlie Munger said no other scientist shaped his thinking on the subject more.

See all 23 recommendations and sources

Give and Take: Why Helping Others Drives Our Success - cover

9. Give and Take: Why Helping Others Drives Our Success

by Adam Grant

Recommended by 5 leaders, including Simon Sinek, Marvin Liao and Darrah Brustein

Adam Grant sorts people into givers, takers and matchers and uses his research to show how each style fares in negotiation, influence and networking, including why some givers get exploited while others reach exceptional results.

See all 5 recommendations and sources

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism - cover

10. The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

by Olivia Fox Cabane

Recommended by 4 leaders, including Marissa Mayer, Dr. Monali Y. Desai and Nicky Cullen

Olivia Fox Cabane argues that charisma is learned rather than inborn, splitting it into presence, power and warmth, each with practices meant to make people more persuasive and influential with others. Dr. Monali Y. Desai rereads it yearly for its small lessons on communication.

See all 4 recommendations and sources

Yes!: 50 Scientifically Proven Ways to Be Persuasive - cover

11. Yes!: 50 Scientifically Proven Ways to Be Persuasive

by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Recommended by 3 leaders: Charlie Munger, Alex Hormozi and Gary Bury

Robert B. Cialdini and his co-authors Noah J. Goldstein and Steve J. Martin turn persuasion research into fifty short puzzles, such as a park sign about vandalism that increased wood theft and jam sales that jumped when shoppers saw fewer flavors. Alex Hormozi calls it underrated.

See all 3 recommendations and sources

Nonviolent Communication - cover

12. Nonviolent Communication

by Marshall B. Rosenberg

Recommended by 2 leaders: Satya Nadella and Thomas Graziani

Marshall B. Rosenberg’s method replaces judging and blaming with stating feelings and needs and listening with empathy, as a way to resolve disputes in families, workplaces and politics. Satya Nadella has recommended it, and Fast Company reported that he urged his new direct reports at Microsoft to read it.

See all 2 recommendations and sources

Pre-Suasion: A Revolutionary Way to Influence and Persuade - cover

13. Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

Recommended by 2 leaders: Naval Ravikant and Alex Hormozi

Robert B. Cialdini argues that persuasion depends on the moment before a request, when redirecting attention can make an audience receptive without changing its beliefs, with examples from advertising imagery to Berkshire Hathaway’s annual letters. Alex Hormozi has it on his list of books.

See all 2 recommendations and sources

Difficult Conversations: How to Discuss What Matters Most - cover

14. Difficult Conversations: How to Discuss What Matters Most

by Douglas Stone, Bruce Patton, Sheila Heen

Recommended by 2 leaders: Bogdan Lucaciu and Gabriel Weinberg

Harvard Negotiation Project authors Douglas Stone, Bruce Patton and Sheila Heen map the structure of hard talks with a client, spouse or weak employee, showing how to begin without provoking defensiveness and stay steady under attack. Bogdan Lucaciu says it moved him from arguing who is right to learning.

See all 2 recommendations and sources

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal - cover

15. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

by Oren Klaff

Recommended by 2 leaders: Michael Herrmann and Jeff Gibbard

Oren Klaff, whose method raised more than $400 million over 13 years, uses neuroeconomics to explain how a pitch lands and builds deals around his STRONG sequence of framing, story, intrigue, prize, hookpoint and decision. Jeff Gibbard credits its frame control lessons for gains in sales and team management.

See all 2 recommendations and sources

Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition - cover

16. Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

by Harvey B. Mackay

Recommended by 2 leaders: Boban Dedovic and Thom Singer

Harvey Mackay’s handbook on selling, managing, motivating and outnegotiating rivals includes lessons on when to smile and say no, alongside the Mackay 66 system for gathering intelligence on prospects, customers and competitors. Thom Singer says it taught him to build relationships and sell.

See all 2 recommendations and sources

5 Types of People Who Can Ruin Your Life - cover

17. 5 Types of People Who Can Ruin Your Life

by Bill Eddy

Recommended by 1 leader: Andrew Huberman

Bill Eddy, who works as a lawyer, therapist and mediator, applies conflict management grounded in empathy to five high-conflict personality types, showing how to recognize each one and handle or safely end those relationships at work and at home. Andrew Huberman recommends it to everyone.

See all 1 recommendation and sources

Flip the Script: Getting People to Think Your Idea Is Their Idea - cover

18. Flip the Script: Getting People to Think Your Idea Is Their Idea

by Oren Klaff

Recommended by 2 leaders: Daymond John and Jonah Berger

Oren Klaff draws on high-stakes deals, including winning over a skeptical Swiss banker, to show how to lead a buyer step by step to a conclusion they reach alone and therefore trust. Jonah Berger praised the methods as intuitive and actionable at work and at home.

See all 2 recommendations and sources

19. The Art of Fighting

by Priya Parker

Recommended by 1 leader: Adam Grant

Priya Parker, a conflict facilitator and author of The Art of Gathering, argues that strong groups thrive because their members disagree, and shows how to spot a dispute, work through it and cope when it stays unresolved. Adam Grant calls it a warm guide to arguing better.

See all 1 recommendation and sources

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone - cover

20. Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

by Mark Goulston

Recommended by 1 leader: Bill Liao

Psychiatrist Mark Goulston holds that persuasion starts with getting the other person to listen at all, and gives techniques for making someone feel understood and for talking an angry or aggressive counterpart down from a reflex reaction toward calmer reasoning.

See all 1 recommendation and sources

Thank You for Arguing: What Cicero, Shakespeare and the Simpsons Can Teach Us About the Art of Persuasion - cover

21. Thank You for Arguing: What Cicero, Shakespeare and the Simpsons Can Teach Us About the Art of Persuasion

by Jay Heinrichs

Recommended by 1 leader: Angela Pham

Jay Heinrichs teaches classical rhetoric for everyday disputes, from Cicero’s three-step method for moving listeners to act and Lincoln’s habit of lowering expectations to modern dodges such as the Yoda Technique and the coded language politicians aim at specific groups.

See all 1 recommendation and sources

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life - cover

22. The Art of Strategy: A Game Theorist’s Guide to Success in Business and Life

by Avinash K. Dixit, Barry J. Nalebuff

Recommended by 1 leader: Kimberly Gloria Choi

Avinash K. Dixit and Barry J. Nalebuff present game theory as the discipline of anticipating a rival’s next move while the rival does the same, drawing on sports, politics, poker and reality television to show its role in business and personal dealings.

See all 1 recommendation and sources

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas - cover

23. The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

by G. Richard Shell, Mario Moussa

Recommended by 1 leader: Winston Ma

G. Richard Shell and Mario Moussa, advisers to executives and to the FBI’s hostage rescue training program, teach a four-step, relationship-based process for selling ideas to doubtful bosses and colleagues, with self-assessments that reveal each reader’s natural persuasion role.

See all 1 recommendation and sources

What They Don't Teach You at Harvard Business School: Notes from a Street-smart Executive - cover

24. What They Don’t Teach You at Harvard Business School: Notes from a Street-smart Executive

by Mark H. McCormack

Recommended by 1 leader: Christopher Lochhead

Mark H. McCormack, who built International Management Group from a handshake agreement with Arnold Palmer, covers the practical people sense business school leaves out, with chapters on negotiation, reading others and the hidden life of a deal.

See all 1 recommendation and sources

Win Bigly: Persuasion in a World Where Facts Don't Matter - cover

25. Win Bigly: Persuasion in a World Where Facts Don’t Matter

by Scott Adams

Recommended by 1 leader: Aaron Watson

Scott Adams, creator of Dilbert, reads the 2016 election as a contest won by persuasion, arguing that people decide on emotion and supply reasons afterward, and catalogs tactics such as directionally accurate exaggeration and linguistic kill shots.

See all 1 recommendation and sources

Words That Change Minds: The 14 Patterns for Mastering the Language of Influence - cover

26. Words That Change Minds: The 14 Patterns for Mastering the Language of Influence

by Shelle Rose Charvet

Recommended by 1 leader: Seth Godin

Shelle Rose Charvet offers 14 patterns of language resting on the idea that each person has unconscious habits for getting motivated and making decisions, so words that fit those habits persuade without manipulation, with clients and bosses as well as at home.

See all 1 recommendation and sources