For Immediate Release
Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
About the book
Public relations can help businesses communicate quickly and effectively for far less than comparable marketing and ad campaigns, argues Ronn Torossian, owner of a top 50 PR agency, in his first book. He explains how to frame a debate, combine old and new media to reach specific audiences, win favorable press and limit bad coverage, handle crises quickly and shape what appears first when people search for a company on Google. Case studies cover Zappos, Toyota, Fubu, BP, Philip Stein and Louis Vuitton, and he adds interviews with Dr. Keith Ablow and political strategists including Frank Luntz, Hank Sheinkopf and Roger Stone.
FUBU founder Daymond John endorsed it as a bold, practical guide to the way PR influences ideas and business, and Zeta Interactive founder David A. Steinberg praised Torossian's insight into PR as a big help to him as an entrepreneur.
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This book has 2 recommendations
Daymond John (Founder & CEO of FUBU)
Torossian's For Immediate Release is a fearless, bold, clear, honest, and practical look at how PR shapes minds, ideas, and businesses. It is required reading for any business or brand interested in making an impact in today's 24/7 media world.
David A. Steinberg (Founder, CEO/CAIVIS Acquisition Corporation, Zeta Interactive)
Torossian's insights into the PR business were enormously helpful to me as an entrepreneur. With Ronn's help we grew a start up into the #1 spot on the Inc. 500 list of fastest growing companies in the US, and was able to take it public with greater than a billion dollar market cap. Ronn continues to help me today as a principal in the private equity business. For Immediate Release should be required reading for anyone in business, large or small.
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Daymond John, David A. Steinberg