About the book
Author Ken Auletta examines the upheaval in global advertising and marketing, a $2 trillion business whose money powers almost all media. Digital change has turned the field upside down: Mad Men are becoming Math Men, and an instinctive art is turning into a science far removed from the days of Don Draper. Auletta goes inside the rooms of the industry's most important players, meeting both the old guard and the new power brokers to report their views. He argues the stakes reach beyond advertising, since the survival of media depends on ad revenue now threatened by technology and by fraying trust among the industry's key players. Auletta is also the author of Googled.
Walter Isaacson endorsed it, praising Auletta's behind-the-scenes reporting on how Google, Facebook and other digital players are disrupting the advertising industry.
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Walter Isaacson (Author)
Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.
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