From Impossible To Inevitable

Aaron Ross and Jason Lemkin lay out a template they say the fastest-growing companies follow to multiply revenue and keep it growing. They draw on the hypergrowth playbooks of Salesforce.com, of EchoSign, also known as Adobe Document Services, and of Zenefits, which climbed from $1 million to $100 million within two years. The book is built around three questions: why a company is not growing faster, what hypergrowth takes and how to sustain it. Its answer is a set of seven ingredients, among them nailing a niche and building systems that create a predictable pipeline. One author also describes lifting his own income from $67,000 to $720,000 over four years on a 20 to 30 hour work week.

Jeremy Boudinet, marketing manager at Nextiva, called it very tech-focused but full of insights for anyone in marketing, technology or startups. Vincenzo Ruggiero of Prospect.io listed it among books he recommends to young people interested in his career path.