About the book
According to Brian Burke, organizations face an engagement crisis: customers, employees, patients, students and citizens guard their limited time, and few organizations break through. Gamification has become a popular answer, but Burke places it at the peak of the hype cycle, oversold and widely misunderstood. He cites a Gartner prediction that by 2014, 80 percent of gamified applications would miss their business objectives, mostly because of poor design, and warns against treating people as puppets. Based on conversations with hundreds of leaders around the world, the book studies the minority of initiatives that succeed and draws out what they share, as a guide for those leading gamification projects.
Xi-Wei Yeo, director of Living Theories, highly recommends it to readers interested in gamification, alongside Reality is Broken and Actionable Gamification.
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This book has 1 recommendation
Xi-Wei Yeo (Director/Living Theories)
If you’re into gamification, like myself and my team, I highly, highly recommend Reality is Broken, by Jane McGonigal, Actionable Gamification by Yu-Kai Chou, and Gamify: How Gamification Motivates People to do Extraordinary Things, by Brian Birke. Jane McGonigal is essentially the Martha Stewart of gamification (sans prison sentence), and Yu-Kai Chou is doing great things in the field, pioneering great frameworks like the Octalysis. Can’t wait to get more of their books.
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