Get to the Top on Google

David Viney's guide to search engine optimization explains how businesses can lift their pages in Google's unpaid results and keep them there. It starts from the observation that searchers tend to skip sponsored listings and seldom look beyond the first two pages of results. Viney sets out a straightforward method covering search engine marketing as a whole, including how the arrival of Web 2.0 was changing online marketing strategy. Case studies and examples show owners of both large and small firms how to improve their search rankings, leads and sales.

Robert Hajnal, founder of Trail Running Academy, lists it among the books he recommends for growing a business.