About the book
Two parts make up John Hegarty's mix of advertising credo and memoir, drawn from more than four decades in the business. The first sets out his views on pitching, briefs, brands, storytelling, technology, ideas and the agency itself. The second follows his career, from his early days alongside Charles Saatchi to the 1982 launch of Bartle Bogle Hegarty (BBH) and the agency's expansion to offices in Mumbai, London, Sao Paulo, New York, Shanghai and Singapore. The campaigns he led include work for Levi Strauss, Audi and Unilever. The current edition has been fully revised for a new generation of marketers.
Humanisation founder Cat Williams-Treloar recalled laughing through its account of a legend's ups and downs, and Fruitbowl Digital co-founder Faisal Amin said it will always hold a special place.
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This book has 2 recommendations
Faisal Amin (Co-Founder/Fruitbowl Digital)
‘Hegarty on Advertising’ by John Hegarty is that one book that will always remain special to me and I would recommend every bookworm to read it.
Cat Williams-Treloar (Founder/Humanisation)
John Hegarty with his self-titled "Hegarty on Advertising. Turning Intelligence into Magic". I laughed and laughed my way through the ups and downs of a legend.
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Faisal Amin, Cat Williams-Treloar