About the book
A collection of irreverent, sometimes extreme competitive tactics for sales, marketing, production and human resources from Guy Kawasaki, business strategist and Macintosh evangelist. The stratagems are meant to help companies gain and keep the upper hand over rivals. It was published in 1995.
Mohnish Pabrai calls it awesome and includes it on his top ten list.
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This book has 1 recommendation
Awesome book. On my Top Ten List. CEO of garage.com and a friend.
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