Books Recommended by Guy Kawasaki

If you manage people or are a parent (which is a form of managing people), drop everything and read Mindset.

The underlying concept - an 'expert' putting himself on the line as an employee - is just fantastic. And then the book gets better from there! I wish I had the balls to do this.

If you want to evangelize and enchant people, you must influence their memories. This book shows you how to do it.

Who knew that there's a science to referrals? Not I-but now that I know, I want you to benefit from John's expertise. In a sense, a jacket blurb is the ultimate referral, and I'm here to blurb this book because it will help you succeed in business.