About the book
Guy Kawasaki, a former Apple evangelist and marketing specialist, wrote his first book on technology marketing and management under the subtitle the art of guerrilla management. It includes many anecdotes from his time on the early development of the Macintosh. Chapters take up great products, support, user groups, evangelism, the printed word and working with the mothership, along with advice on giving a good demo, mastering trade shows and driving MS-DOS competitors crazy. Other chapters carry the titles The Macintosh Guide to Dating and Marriage and Sayonara.
Naval Ravikant named it alongside Liftoff as the story of how Jobs and his team created the original Macintosh.
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This book has 1 recommendation
Naval Ravikant (CEO & Co-Founder/AngelList)
So when you read these stories like Liftoff, which is a story of Musk and his team building the first SpaceX rocket, or The Macintosh Way, which is about Jobs and his team building the first Macintosh
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