Jab, Jab, Jab, Right Hook
How to Tell Your Story in a Noisy Social World
About the book
Gary Vaynerchuk, a social media expert and best-selling author, builds his marketing advice on a boxing image. Jabs are the patient ways a company engages customers and builds relationships over time; the right hook is the sale or campaign meant to turn that goodwill into results. Vaynerchuk argues that the right mix of the two has shifted as social platforms have multiplied, and that context matters more than ever, so good content alone is not enough. He shows how to shape material for each platform and for mobile devices, with Twitter, Facebook, Tumblr, Pinterest and Instagram as the main examples.
Nextiva marketing manager Jeremy Boudinet said it shaped how he thinks about marketing and sales from the start of his career, and visual marketer Robert Katai names it as the first book to read on social media.
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This book has 2 recommendations
Robert Katai (Founder/Instagramology)
If you want to do social media start with “Jab Jab Jab Right Hook” and move forward to “Ask Gary Vee” by Gary Vaynerchuk. Even if Gary has admitted that he has a ghostwriter writing his book, you can see Gary’s personality and also his experience in the social media field in this book. These are some great books to start with in social media.
Jeremy Boudinet (Marketing Manager/Nextiva)
Jab, Jab, Jab, Right Hook came out right as I was beginning my marketing career, and has shaped the way I think about marketing, sales, and business in general from the outset. Vaynerchuk nailed one of the most important concepts in business - to truly reach your highest potential, you have to stand out, add value, and build trust at maximal levels. Only then can you ask something of your customers - whether it's to buy your product, sign up for your email list, attend your conference, or any other business objective you're seeking.
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