The Language of Trust
Selling Ideas in a World of Skeptics
About the book
Michael Maslansky's guide, written with Scott West, Gary DeMoss and David Saylor, draws on consumer research to show how to reach skeptical audiences who listen less and question more. The book covers which words to use and which to drop, and how to structure a message that earns and keeps trust when selling products, services or ideas.
Omnicom executive Thomas L. Harrison endorsed its concepts for earning trust as common sense, and Insured Retirement Institute chief executive Cathy Weatherford said marketers and financial advisors should take note of its lessons.
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This book has 2 recommendations
Thomas L. Harrison (CEO/Diversified Agency Services division of Omnicom Group Inc.)
To successfully earn trust in face-to-face or Facebook communication, embrace the proven concepts in The Language of Trust-they're as important to your life as involuntary breathing. It's just common sense.
Cathy Weatherford (CEO/Insured Retirement Institute)
Marketers, financial advisors, and communicators of all types should take note of the lessons in this book....More than most, Michael understands the enormous challenges we face, and this book provides an essential set of tools and practical approached for reconnecting with customers who may have lost faith in what we offer. It isn't enough for us to have a good story to tell; we must also be able to tell a good- and credible-story. The Language of Trust will help any communicator who muct win over a skeptical audience.
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Thomas L. Harrison, Cathy Weatherford
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Michael Maslansky, Scott West, Gary DeMoss, David Saylor