Lean Customer Development

Cindy Alvarez lays out how to test product and company ideas through customer development research before months and millions go into something nobody wants. She pairs open-ended interviewing with fast, flexible research methods to learn how prospective customers behave, which problems they need solved and what frustrates or delights them. The guide covers finding the right people to validate or invalidate a hypothesis, conducting customer interviews play by play, and spotting constraints, pain points and behaviors. It also shows how to turn interview insights into minimum viable products that reveal what people will actually use and pay for, and how to adapt the approach for existing products, conservative industries and large companies.

WalktheChat co-founder Thomas Graziani says it is helping him talk more openly with clients and define his company's product roadmap more clearly.