Little Red Book of Selling
12.5 Principles of Sales Greatness
About the book
A sales guide by Jeffrey Gitomer, built around his 12.5 principles of sales greatness along with strategies and answers gathered over a lifetime of selling. Its stated aim is to explain why sales happen. It was a Wall Street Journal business best seller.
Santiago Basulto, co-founder of rmotr.com, named it one of the few sales books that avoid bloat, and photographer David McCammon said he has turned to its plain sales ideas often over the years.
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This book has 2 recommendations
Santiago Basulto (Co-Founder/rmotr.com)
If you want to make the transition into business, sales is a must. Most sales books are bloated and spand many thousands of pages without much insight, but there are a few that are different and you MUST read:
- Little Red Book of Selling: 12.5 Principles of Sales Greatness
- SPIN Selling
David McCammon (Photographer)
A business book I have referred to frequently over the years is Jeffrey Gitomer’s “Little Red Book of Selling”. It’s full of simple, straight forward sales ideas many of which can take on a different degree of importance at different points in one’s career.
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Santiago Basulto, David McCammon