The Magic of Thinking Big

David J. Schwartz argues that the size of a person's success is set by the size of their belief, and that big plans are no harder than small ones. He offers a program for getting more out of work, marriage and family life, and community. Topics include curing the fear of failure, believing in success, making attitudes into allies, quitting excuses, thinking and dreaming creatively, turning defeat into victory, setting goals for growth, making action a habit and thinking like a leader. Schwartz holds that great success needs no special intellect or talent, only learned habits of thinking and behaving. By 2015 more than six million copies had been sold, and coach Lou Holtz called it his favorite book.

No Shame Income founder John Shea calls it his current favorite, first recommended by one of his early mentors, and says it pushes him to dream big. Artimization co-founder Haris Siddique notes that its theories and tips are easy to put into practice.