About the book
Ricardo Semler's account of running Semco, his family's Brazilian manufacturing company, describes one of the most unorthodox workplaces in business. In 1980, at 21, he took over the firm his father founded and dismissed an entire echelon of senior managers. He then let employees set their own production quotas and schedules, study the company's financial statements, take part in decisions and share in profits down to the factory floor. A twelve-layer hierarchy became three concentric circles, and a Semco Lexicon explains practices such as job rotation and sabbaticals. First published in Brazil as Turning the Tables, it became the best-selling nonfiction book in that country's history.
Buffer co-founder Joel Gascoigne put it on his list of 50 books that transformed his business and life, valuing how Semler questions assumptions such as whether growth is even good.
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This book has 2 recommendations
Joel Gascoigne (Co-founder/Buffer)
Maverick is Semler's earlier book, which goes into the full details of how he took over Semco from his father, fired over half of the executive team, diversified the business and revolutionized the way an organization could be run.
I especially enjoy how Semler challenges some deeply ingrained assumptions and beliefs about how business needs to be run. Things like whether growth is even a good thing, and how rules and policies can quickly snowball and grind companies to a halt. It has helped us to reach one of our most powerful phrases we use at Buffer, as an often used alternative to policies: "use your best judgement".
Recommended by Mehdi Kajbaf (Co-Founder/Matboard and More)
Source: Mehdi Kajbaf, Co-Founder of Matboard, Discusses Favorite Books and Human Nature
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- The Alchemist by Paulo Coelho (2 shared recommenders)
- The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (2 shared recommenders)
- The Seven-Day Weekend: Changing the Way Work Works by Ricardo Semler (2 shared recommenders)

