We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.
This book has 2 recommendations
Seth Godin (Author & Entrepreneur)
Very old, very good. If you're doing any advertising, you have a professional obligation to read this.Garrett Moon (CEO & Co-Founder/CoSchedule)
Ogilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts.Amazon description
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Get this book on Amazon | Barnes & Noble | Book Depository | iBooks
See more books recommended by
See more books written by
Sources
- A reading list
- Garrett Moon, CEO & Co-Founder of CoSchedule: ''Books will trigger moments of clarity for me as a leader''