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Perennial Seller

By Ryan Holiday

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About the book

The Shawshank Redemption flopping in theaters before grossing over $100 million as a cult favorite is among the cases Ryan Holiday studies to understand why some creative work lasts. Holiday, a marketer who has worked with Google, American Apparel and John Grisham, calls such works perennial sellers. His examples include the producer Rick Rubin, Tim Ferriss, who tests each element of his books, and Harper Lee, whose muddled draft became To Kill a Mockingbird once the right editor stepped in. Winston Churchill and Lady Gaga illustrate building a loyal platform. Drawing on interviews and classics, he sets out an approach to making and marketing lasting work, useful for anyone making books, songs, screenplays or businesses.

CollegeHumor co-founder Ricky Van Veen praised its contrarian arguments and anecdotes, and Cal Newport read an early galley and said he fully agreed with Holiday's thinking on making work that lasts. James Altucher called it Holiday's best book.

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This book has 9 recommendations

Shawn Coyne (Co-founder/Black Irish Books)

Autodidact extraordinaire Ryan Holiday strips away the ridiculous obsession with contemporary bestsellerdom and gets to the heart and soul of individual genius, creating timeless classics that change people's lives year after year after year. For those of us who wish to summon the courage and forgo instant validation in favor of deep and original creation, this book offers not just the Why, but the Who. A must-read for creators of all persuasions.

Jake Udell (Founder/TH3RD BRAIN)

Ideas are a dime a dozen, but those who put them into practice are priceless. [In Perennial Seller], Ryan shows you how to become one of "those" through his simple and cutthroat strategy, for what it takes to be a successful creative in the modern world. This book couldn't be more timely!

Ricky Van Veen (Co-founder/CollegeHumor)

In an era of disposable hot takes, Ryan's writing blends thoughtful and thorough contrarianism with delicious anecdotes to back it up. Perennial Seller continues that tradition.

David Zuckerman (Co-creator/Family Guy)

As a showrunner or any kind of artist, you have to know when to stick to your guns and trust your gut, when and whom to ask for help, and how to define and lean into your brand. This book gets to the core of each of those elements in an attempt to help creatives be successful for a long time.

James Altucher (Author/Choose Yourself)

I said this about Ryan Holiday's last book, but I'll say this now about this book. This is his best book. This will be a perennial seller. Everything in here is so true and it is a guide to creativity in the real world.

Robert Katai (Founder/Instagramology)

Another book that I love reading and I don’t want to hurry this process of reading is Ryan Holiday’s (any R.H. fan clubs here?) “ Perennial Seller” in which he talks about the projects that last in time and have a long impact in the world. Maybe it’s because I also have a few projects I’m working on and I don’t want them to be just trails in the sand that are washed by the sea.

Gunhee Park (Co-Founder/Populum)

I just finished up Stranger in a Strange Land, and am also reading Churchill, A Life and The Perennial Seller. I can’t really pinpoint what I expect to gain from any books I read, but am hoping to gain perspective and some valuable lesson that I can take away from each book. What that is exactly is different for every book.

Marin Gerov (Co-Founder/DULO)

The Perennial Seller by Ryan Holiday is a book I read last year which stuck with me. It teaches the importance of making things that last.

Cal Newport (Author)

my friend Ryan Holiday, who is also, in many ways, my hero (he lives on a quiet ranch with a library-sized collection of books), has a great new book coming out next week titled: Perennial Seller. It’s an inside look at the hard but rewarding task of producing work that stands the test of time. I read a galley copy: I’m 100% on board with Ryan’s thinking on this topic.

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Shawn Coyne, Jake Udell, Ricky Van Veen, David Zuckerman, James Altucher, Robert Katai, Gunhee Park, Marin Gerov, Cal Newport

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Ryan Holiday

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