About the book
Jim Koch, founder of the Boston Beer Company and brewer of Samuel Adams Boston Lager, left a consulting job to start a brewery from a family recipe when others doubted the plan. He draws on that path through craft brewing for lessons on business and on turning a passion into a company or career. The book ranges over sales, marketing, hiring and company culture, with anecdotes and musings that reach well beyond beer, including his advice on finding a personal Yoda and his theory of what a piece of string teaches about business. Inc., Business Insider and Forbes each named it one of the best books of 2016.
Tony Hsieh endorsed it as sound advice on turning passion into a strong business, and Hambrecht & Quist co-founder Bill Hambrecht praised its account of how Koch built superb products and a culture of innovation and risk-taking.
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This book has 4 recommendations
Tony Hsieh (CEO/Zappos)
Quench Your Own Thirst is a frosty mug full of sound advice for turning passion into a great business.
Sam Calagione (Founder/Dogfish Head Craft Brewery)
Jim Koch has opened a lot of doors for craft breweries like mine who have succeeded based on the premise of challenging the status quo. Every entrepreneur and aspiring entrepreneur will find useful and sage advice between the covers of Quench Your Own Thirst -- and Jim’s personality, wisdom and sense of humor come through in his writing as crystal clear as a pint of Sam Adams Lager
Bill Hambrecht (Co-founder/Hambrecht & Quist)
Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journey is motivated by a deep commitment to making superb products and building a unique culture that reinforces innovation and risk-taking. This book tells a compelling story about how he did it. The lessons will be invaluable for anyone starting a business or building a career.
John Paulson (Founder/Paulson & Co.)
For me, Sam Adams was not only the best beer I've ever tasted but also the best investment I ever made.
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Tony Hsieh, Sam Calagione, Bill Hambrecht, John Paulson