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Books Recommended by Tony Hsieh

The Referral Engine: Teaching Your Business to Market Itself

by John Jantsch

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

by Brian Solis

The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy

by Leigh Gallaher

The Art of SEO

by Eric Enge, Rand Fishkin, Stephan Spencer, Jessie Stricchiola

Crush It!: Why NOW Is the Time to Cash In on Your Passion

by Gary Vaynerchuk

Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two

by Jim Koch

Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet

by Shep Hyken

The Customer Rules: The 39 Essential Rules for Delivering Sensational Service

by Lee Cockerell

The $100 Startup: Fire Your Boss, Do What You Love and Work Better To Live More

by Chris Guillebeau

Peak: How Great Companies Get Their Mojo from Maslow

by Chip Conley